2013 DCBA Strategic Plan - Destination Cape Breton Association

Using the above travel motivators as reference points, DCBA conducted research in 2012 specific tovisitors to and within Cape Breton Island. As a result, DCBA has identified the key travel motivators mostpertinent to travel to and within Cape Breton Island as follows:Coastal Experiences,Sightseeing and Touring,Culture and Heritage, and outdoor activitiesOutdoor ActivitiesGolf1.2. Goals for 2012The 2012 product Development Plan heavily utilized the tools developed by Tourism Atlantic / ACOAand Nova Scotia Tourism along with what had been customized for Cape Breton; the 12 Essentials.The product development goals for 2012 and the results included:1. Work one-on-one with 15-20 operators who have undergone a ’12 essentials’ assessment tohelp them identify their experience’s strengths and weaknesses. Support their efforts inenhancing their existing product offering.CBRM:ooooooooOld Sydney Society (both Museum experience and Ghost Tour experience),Cape Breton Centre for Craft & Design,Fortress of Louisbourg Association,Sydney Port Corporation,Beggar’s Banquet,Two Rivers Wildlife Park,Cape Breton Fossil Centre,Cape Breton Miner’s Museum,Victoria County:oooFireHouse Ironworks,Alexander Graham Bell Museum,Glass Artisans Studio,Inverness County:oooAnn Schroeder Studio,Cape Breton Highlands National Park,Centre de Le Micareme,Richmond County:oGuiding Lights of Isle Madame2. Deliver 5 industry workshops on topics such as experiential tourism and packaging.7