2013 DCBA Strategic Plan - Destination Cape Breton Association
2013 DCBA Strategic Plan - Destination Cape Breton Association
2013 DCBA Strategic Plan - Destination Cape Breton Association
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Consumer Shows20,000 Confirm Saltscapes show needs and assist where necessaryAprContesting10,000 Confirm contest details and package items Outline rules and regulations Incorporate contest into promotions (ads, microsite, socialmedia, etc,) Conduct draw Promotion around winner(s)Apr 20Apr 30May 1-Jul 15July 15AugSampleTacticExperience Focused Microsite Develop new microsite Redirect louisbourg300.ca to microsite Translate content to French Review results and adjust as necessarySocial Media Build social media feeds into website design Define social media role for FLA Implement social media program Review results and adjust as necessaryEmail Marketing Develop template design Add form to microsite Implement email marketing program Review results and adjust as necessaryTimelineApril 30April 30May 15May 1-Oct 31Apr 30Apr 30May 1-Oct 31May 1-Oct 31Apr 30Apr 30May 1-Sep 15May 1-Sep 15Budget<strong>DCBA</strong>2,0002,000BuyTacticTimelineBudget73