WOMEX 11 Guide

Session 2 Session 3 Session 4Session 5Discovery Room – Tools:What’s Bubbling in the Community?World Music in Film and TelevisionComposing, music licensing and sync of world musicin the mediaToo Much of a Good Thing?Strategies for dealing with market saturationand over-exposureMiddle East: Big Labels, Small Fishand a Thriving EconomyHow to do business and develop projectswith the Middle EastCO n f e r e n c eThursday 15:15 – 16:15Conference 2Thursday 16:30 – 17:15Conference 1Thursday 16:30 – 17:15Conference 2Friday 11:00 – 11:45Conference 1CO n f e r e n c eSeSSionsMobile Apps for the Promotionof Music Festivals and VenuesWhich mobile strategy for your event or venue?Gwenaël Le Bodic (France/Canada), GreencopperSmartphone applications (iPhone, Android) arebecoming powerful tools for the promotion offestivals and concert venues. This presentation willexamine selected case studies.www.greencopper.comMusic with SubtitlesSelling music now in China to a billion mobilesubscribers with lyric translationsRobert Singerman (USA), 88tc88Buying international music on mobile in Chinathrough reading all lyrics translated (legally)into Mandarin. Understanding songs acrosslanguages, globally.www.88tc88.comChaired by Nainita Desai (UK), Soundologywith Malcolm Laws (UK), SoundologyThis session outlines new markets and the applicationof world music in the media. It covers the licensing andsynchronisation of world music in film and TV includinghow the process works, placing world music in films,TV and commercials, the relationship between artistsand media clients and revenue flow-back to artists. Wewill also look at the library/production music industryas a new market for artists as well as composing worldmusic influenced film scores, illustrated by case studies.Also covered will be the adaptation of world musicand Western influences for a global TV audience andthe fusion of technology and working with ethnicmusicians. Finally, we will look at how to survive as amedia composer through versatility, diversity, flexibility,being prolific, discipline, life-long learning and beingtechnology savvy.Chaired by Jordan Peimer (USA),Skirball Cultural CenterArising from questions raised during sessions at lastyear’s conference, ‘Too Much of a Good Thing?’ seeksto explore the consequences of over-saturation ofthe market caused by too many festivals, too manycompeting presenters or artists who may appear toofrequently in a location. The panel will start out bylooking at strategies which can be used by presenterswithin the same market to avoid competing with oneanother. Bring your best ideas!Chaired by Maxime Duda (Lebanon),Lebanese Export OfficeWith more and more forward thinkers, innovativesolutions and a growing number of venues withinternational programming and standards developingin Dubai and Beirut, the Middle East is raising its profileon the world music map.Of course, questions remain: Are cities like Cairo, Beirut,Dubai or even Damascus ready to connect and welcomecollaborations with Europe or the USA? Is there a realmarket for innovative music in the Middle East?This presentation will address these issues and illustratesome of the positive developments taking place at thetime of the ‘Arab Revolution’.SeSSionsSyncGlobalSoftware technologies for sync licensingBettina Schasse de Araujo (Germany), Piranha Musik & IT;Paul Bräuer (Germany), Piranha Musik & ITA research project on managing sync licensingrequests with computer-aided matching technologyfor large databases.www.syncglobal.de128129