WOMEX 11 Guide

Session 16 Session 17 Session 18Session 19The Global Entertainment ManagerArtist businesses in the 21 st century 360-degree worldWho’s Playing Whom?World music as cultural diplomacyMeet the Winner of the WOMEX 11Professional Excellence AwardYour Pitch Sucks, Let’s Fix it!Observe a publicist craft a solid story with an audienceSeSSions CO n f e r e n c eSaturday 15:15 - 16:00Conference 1Presented by International Music Managers’ ForumChaired by Jacco van Lanen (The Netherlands),MMFnl/IMMF/DoubleVeeConcertswith Teresa Patterson (New Zealand),CRS Music Management;Maarten Quaghebeur (Belgium), RockocoMusic is also a business! In order to fund music making,how does an artist create and sustain audiences andincome streams? The digital age promises cheap selfpromotion,automated fan-base management andglobal reach. With Facebook, YouTube, and PayPalaccounts open, how do you reach off-line communities?How do you drive interest in an artist and what costswill you face? How do you raise investment? Can youafford research and development? What does it taketo achieve automated fan-base management and whatare the limits of digital assistance? How important is itto let other professionals become part of your fan-base?A selection of fresh-faced but experienced entrepreneurswill explore these questions, seeking to inspire artists andtheir representatives to take control of their business.Saturday 15:15 – 16:00Conference 2Chaired by Lemez Lovas (UK), Hot Salt Beef Studioswith Colin Hicks (UK), The Vizir;Amy Blackman (USA), Amy B MGMT/CookmanIn the toolbox of power, governments frequently use thesoft power of art in attempt to shape opinions beyondtheir borders – and as representatives of local culture,world music artists are very much involved.At best it can be seen as healthy government supportfor deserving local culture – and at worst, a cynicalgovernmental tactic to use artists for much neededpositive public relations.What are the practicalities, challenges and ethics of worldmusic as cultural diplomacy today? And is it becomingmore or less relevant?› Network/Who’s Playing WhomSaturday 15:15 – 16:00Conference 3Francis Falceto (France)Winner of the WOMEX 11 Professional Excellence AwardInterviewed by Colin Bass (UK/Germany),Musician/Producer“Falceto has single-handedly brought Ethiopian music tothe forefront of world music consciousness. In additionto the CD series that now numbers 27 volumes, he hasorganised concerts and tours, an annual festival in AddisAbaba, published the book Abyssinie Swing, createda documentary film of the same name and broughtWestern musicians intrigued by the music to Ethiopia.”Joe Boyd (USA/UK)Francis Falceto will receive his Award on Sunday morning,30 October 2011, at the Award Ceremony accompaniedby a WOMEX Networking Breakfast, both open to WOMEXdelegates only. The laudation will be offered by writer andproducer Joe Boyd.Saturday 16:15 – 17:00Conference 1Chaired by Dmitri Vietze (USA), Rock Paper ScissorsExperience a never-before-attempted WOMEX feat!Artists or producers can show up with a CD and walkaway with the story angles that will help them securepress, get more gigs, and inspire more fans. Of course youhave to have great music to be successful. But having agreat story can help push your music career even further.We will play selections from new or upcoming albumsof artists in the room. The audience will choose one forus to question. Vietze will interview the artist using thetechnique he has developed over the past 12 years as apublicist. The selected artist will walk away with a handfulof story angles they are free to use in their career. Theaudience will walk away with a window into the processused by one of North America’s most prolific globalmusic publicity firms. Artists wishing to have their musicconsidered for selection should email a link to their musicto womex@rockpaperscissors.biz.SeSSions CO n f e r e n c e› On Location/WOMEX Professional Excellence Award136137