FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

ContentsExecutive Summary................................................................................... i1 Introduction............................................................................................ 11.1 Background ................................................................................................ 11.2 Objectives of this study .............................................................................. 21.3 Report structure ......................................................................................... 32 Strategic Context ............................................................................. 42.1 Policy review .............................................................................................. 52.2 Policy summary ........................................................................................ 133 Assessment of Need and Demand ............................................... 143.1 Setting the scene ..................................................................................... 143.2 The Black Box .......................................................................................... 153.3 Audience performance ............................................................................. 153.4 Audience diversity .................................................................................... 193.5 Links with local business .......................................................................... 233.6 Engagement with Festivals andPromoters .......................................................................................................... 253.7 The Metropolitan Arts Centre (MAC) ....................................................... 273.8 Conclusion ............................................................................................... 294 Financial Analysis ......................................................................... 304.1 Overview .................................................................................................. 304.2 Grant income ............................................................................................ 314.3 Trading income ........................................................................................ 324.4 Operating expenditure.............................................................................. 324.5 Conclusion ............................................................................................... 355 Governance .................................................................................... 365.1 Organisational structure ........................................................................... 365.2 Case studies ............................................................................................ 376 Options for the way forward ......................................................... 436.1 Key objectives .......................................................................................... 436.2 Opportunities ............................................................................................ 43