FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

A feasibility study prepared for the Black Box TrustNovember 2011financially carefree, with above average levels of unemployment. They tend to frequent cafesand bars and enjoy cinema/films and rock music.Over the last three years, the Black Box has attracted an above average level of „Wealth andWisdom‟ and „Students and Singles‟ groups compared to other Belfast arts venues, bringing23 percent of household bookers compared to 14 percent, and 17 percent compared to 7percent respectively. This Comparison is based on an analysis of twelve Belfast based artsorganisations connected to Audiences NI‟s Vital Statistics data analysis software across a threeyear period.3.4.2 Audience „Typology‟Whilst the Mosaic NI Groups provide a more general top level view of audience characteristics,looking more closely at the Mosaic NI Types provides a clearer indication of specific audiencetraits. Figure 3.3 below details the different „type‟ of audiences who have visited the Black Box.Each of the thirty-six types are alphabetically and colour coded according to the nine „parentgroups‟, previously illustrated in table 3.2.Figure 3.3: Mosaic NI Type of audience attending the Black Box, Aug 2008-Oct 2011Source: Audiences NI21