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FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

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A feasibility study prepared for the Black Box TrustNovember 20117 Conclusions <strong>and</strong> actionsThis section concludes the options for the way forward <strong>and</strong> provides actions for the Black Box totake to make the preferred option happen.This study has provided evidence on the feasibility of the Black Box as an arts <strong>and</strong> cultureperformance space going forward.The evidence gathered <strong>and</strong> analysis provided has shown that there is a need <strong>and</strong> dem<strong>and</strong> forthe future operation of the venue, in terms of the meeting the strategic objectives set out by keystakeholders, attracting a growing audience, adding to the arts <strong>and</strong> culture offering, contributionto local business <strong>and</strong> creating its own identity <strong>and</strong> audience type.It is our view that the Black Box brings a niche product to the arts <strong>and</strong> culture sector <strong>and</strong> offersperformances <strong>and</strong> events that will not be in direct competition with the offering provided byexisting or planned infrastructure, such as the MAC as a result of its unique nature.The Black Box has operated on a minimum amount of public sector funding <strong>and</strong> has become82% self-generating since opening in 2006. However, its ongoing net deficit needs to beaddressed for it to continue to exist <strong>and</strong> move towards greater sustainability.A number of steps will need to put in place to address these issues going forward <strong>and</strong> to makethe preferred option to continue with public sector funding <strong>and</strong> attract other support viable.The first step the Black Box will need to take is to prepare a robust business plan for it futureoperation. The evidence provided in this study will form the basis of the plan in setting thestrategic context, assessing the need <strong>and</strong> dem<strong>and</strong> for the venue, reviewing governance <strong>and</strong>identifying relative strengths, weaknesses, opportunities <strong>and</strong> threats.We have identified specific actions for the Black Box to undertake to overcome the issuesidentified <strong>and</strong> in preparation of a business case in Table 7.1 below:Table 7.1: Action plan <strong>and</strong> timeframeActions Timeframe forimplementationBusiness plan setting out the venue‟s vision over thenext 3 to 5 years, providing strategic plans in relationto its marketing <strong>and</strong> sales, staff, customers <strong>and</strong>operations going forward. It must also include afinancial analysis, setting out goals to meet for thevenue to move towards sustainability, in line with itsaspiration to be 100% self-generating, <strong>and</strong> the levelof support it will need to meet these targets.Introduce an in-house system to record the numberof events by type, the audience they attract <strong>and</strong> therevenue they generate through ticket sales, rental ofspace <strong>and</strong> bar sales. This will enable the Black Boxto monitor their performance <strong>and</strong> know which eventsbenefit the business most. It will also build a baselinefor projecting future audiences.Within the next 6 monthsWithin the next 3 monthson an ongoing basis51

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