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FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

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A feasibility study prepared for the Black Box TrustNovember 2011Actions cont… Timeframe forimplementation cont…Carry out market research of those attending events<strong>and</strong> performances at the venue to develop a deeperunderst<strong>and</strong>ing of the customer base. This will identifyany gaps in the characteristics of those who typicallyattend specific events <strong>and</strong> enable the Black Box tobroaden their marketing strategy.Complete a skills audit of board members to ensureall the expertise required to run the Black Boxeffectively are in place <strong>and</strong> identify any gaps. TheBoard has already identified a need to strengthen itsfinancial management <strong>and</strong> strategic planning.Consider making greater use of volunteers to work inthe Black Box to reduce the wage bill of the venue.Engage with the MAC <strong>and</strong> other arts providers in theCathedral Quarter, including Oh Yeah! <strong>and</strong> theUniversity on programming <strong>and</strong> pricing issues, ifnecessary facilitated by the Arts Council.Within the next 3 monthson an ongoing basisWithin the next 2-3months <strong>and</strong> annuallythereafterWithin the next 6 monthsJanuary 2012 onwards(aligned to the MAC‟sprogramming <strong>and</strong> pricingbecoming publiclyavailable)It will take time to put these actions in to place <strong>and</strong> it will require additional funding, separate tothe funds required for the operation of the venue, to become effective. We would recommendthe Black Box to apply for „transitional‟ funding to support the action plan outlined above. Thisfunding would:Provide additional resource to record <strong>and</strong> monitor venue data <strong>and</strong> information;Provide training for existing staff in financial management;Provide the opportunity to employ a financial director/senior manager; <strong>and</strong>Enable the Black Box to seek advice <strong>and</strong> guidance on the preparation of a business plan.We underst<strong>and</strong> that the Black Box plans to apply for funding from the ACNI, BCC <strong>and</strong> DSD forfinancial year 2012/13. This funding is intended for continuing the operation of the venue. Tomitigate against the risk of not receiving the required level of funding from these organisations,the Black Box have already investigated some of the other funds that may be available for themto apply for, one being the Paul Hamlyn Foundation. We have identified other potential streams,such as the Heritage Lottery Fund, <strong>and</strong> others, of which details are included in Annex A.52

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