FEASIBILITY_STUDY , item 14. PDF 1 MB - Meetings, agendas and ...

What sort of people booked at the Black Box inBelfast? At least 0.6% of the households in Northern Ireland have attended the Black Box between August2008 and October 2011. This figure is representative solely of those who have booked tickets forevents in advance online and should be treated as a minimum level, rather than an overall total. An analysis at Mosaic NI Group level (the 9 groups across Northern Ireland listed on the previous page)provides a general overview, by grouping the 36 Mosaic NI Types together into wider segments withsome (but not all) similar characteristics. 70% of the households come from one of four Mosaic NI Groups – Wealth & Wisdom, Better OffFamilies, Ageing Suburbanites and Students & Singles. To help get a top level understanding ofdemographics, consult the short pen portraits of these four groups on Page 7 Compared to audiences for Belfast arts venues generally, the Black Box Belfast is bringing in an aboveaverage level of Wealth & Wisdom (14% of bookers generally, 23% at the Black Box) and Students &Singles (7% of bookers generally, 17% of Students & Singles bookers). 1 However, a Type level analysis provides more specific details on the demographics of each constituentsegment of the audience demographics – but in turn presents a more complex picture to interpret. The36 types below are alphabetically coded (A-H) and colour coded according to their parent Group, andtheir characteristics are broken down in the tables from Pages 7 to 12. For full portraits of these Groups and Types please see the Mosaic NI E-Handbook (available atwww.audiencesni.com/download/files/Mosaic Northern Ireland E-handbook.pdf)For a larger version ofthis graph, please seeAppendix 1 on page 13.41 Comparison based on an analysis of 12 Belfast based arts organisations connectedto Audiences NI’s Vital Statistics data analysis software across a 3 year period.