TecHnoLoGy - Broadband Properties

Industry Leaders Say ConsumersWant Raw BandwidthMore Than They Want HDTVCable, satellite TV and now eventelephone companies have beenheavily promoting a variety ofnew services, ranging from high-definitionvideo to movies on demand. Butcommunications industry leaders say thebest way to attract and keep customers isby providing the fastest Internet speeds,according to a new Pike & FischerBroadband Advisory Services survey.The Silver Spring, Maryland-basedmarket research company conducted thesurvey over the spring and received morethan 280 responses from executives, engineersand consultants representing thecable, telephone, satellite TV, broadcastThe Fiber-to-the-Home Council, the IMCC andBroadband Properties MagazineCongratulateFor becoming an official Research Sponsorat the 2009 Broadband Properties Summit.For more information on Parks Associates, visit www.parksassociates.com.You are cordially invited to come see Parks Associates at the upcomingWith sessions especially for:– Developers – Property Owners– Municipal Officials – Independent Telcos– Economic Development Professionals– Town Planners&“Everyone wants to claim that they offer thefastest Internet access, and believe that will bemore important to customers than how manyHD channels they offer.”April 27 – 29, 2009New Profit Opportunities:LIVING - WORKING - PLAYINGIrene Gonzales ator call 316-733-9122.For other inquiries, call 877-588-1649,and technology equipment industries.Academics and government regulatorsin the broadband space were also representedin the survey.Survey participants were asked torank several advanced communicationsservices on a scale of 1 to 5, with 5 beingthe most attractive to customers. Highdata speeds received more rankingsof 5 than any other service. Nearly 40percent of the respondents ranked datarates as a top draw. About one fourth ofparticipants ranked HDTV service asa 5. Digital phone service received thefewest top rankings, with only 9.2 percentof participants ranking it at 5.“This suggests to us that, while multichannelvideo providers may be spendinga lot of their ad dollars promotingtheir high-def channels and their ‘tripleplay’bundles, they still rely on theirbroadband speeds to seal the deal withcustomers,” says Scott Sleek, director ofPike & Fischer’s Broadband AdvisoryServices. “Everyone wants to claim thatthey offer the fastest Internet access, andbelieve that will be more important tocustomers than how many HD channelsthey offer.”Pike & Fischer, a BNA company, offersa host of legal and business productscovering the telecommunications industry.The report can be purchased at www.broadbandadvisoryservices.com. BBP16 | BROADBAND PROPERTIES | www.broadbandproperties.com | July 2008