MOL GROUP Annual Report

ize MOL and INA sales channels in Croatia and Bosnia andHerzegovina.Retail Division continuously improves the efficiency of appliedmethods and technologies for filling station operationby implementing new engineering and efficient maintenancestandards and energy saving lighting methods.Commercial position and logistic services provide a clearadvantage in regional competitionCEE MOL Motor fuel marketsLegend:Countries with own refineries and/or higher than 50% market shareCountries with market share between 5% and 50%Countries with market share below 5%Sales distributionby marketsMOL Group has kept its market leader position in Hungary,Slovakia, Croatia and Bosnia and Herzegovina, while it hasdeveloped strong market presence in other core countrieswith high sales margin environments. Leadership roleyielded 20% market share in CEE and SEE regions andincreased sales volumes.MOL Group started to develop a competitive logisticsnetwork in Romania, Serbia and Bosnia to serve increasingsales volume as it was performed earlier in Austria.Development of wholesale and logistic assets remains akey goal for MOL Group in order to enable offering highervolumes to end costumers.Wholesale commercial is continuously developing itscustomer management, providing fast, transparent andeasy access to information services through the Internetfrom order to payment.In retail business the performance of our current portfoliohas been reviewed on the basis of individual filling stationsin order to determine future investment. Tailor made, siteby-sitestrategies are based on the forecasted results andcompetitiveness of the specific station and the country’sdevelopment opportunities. Nearly 2000 projects have beenidentified to be completed within the next five years aimingfor solid cash generation at all sites, as well as for renewedRetail Visual Identity and refurbished hygienic solutions onmore than 60% of the network.Offering a whole range of extra services to travellers beyondselling fuel is an important element of MOL Group’s Retailstrategy. The company therefore continuously seeks toimprove convenience services at its filling stations. MOLGroup and Marché International offer joint services at sevenMOL stations in Hungary and seven Tifon stations in Croatia.In addition, in 2010 MOL Retail Division has renewed itsGastro concept under the brand name ’Corner’ with a widescale of offers from fresh coffee and sandwiches to quick andconvenient warm dishes, paying high attention to customerneeds.Refining and MarketingDomestic markets 68%Core markets 27%Other markets 5%Duna Refinery in Hungary26 MOL GROUP AnnUAL REPORT 2010 27