Powerpoint Template 2011 - MTN Business

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BRC SME Strategy Implementation Flight Planand ProgressSME Training -Material DevelopmentBase Camp 1 – Roll OutE-Learning (19 Sept – 05 Oct)Set Up SME ChampionNetworkBRC - SME Marketing &CommsRoll Out of SME Magazineand SME Deal SheetNationwideBase Camp 2 –Development Q4 - 2012– Rollout Q1 – 2013Integrated Marketing Planfor 20131 2 3 4BRC – SME OperatingModelConceptual DesignSME Financial Reportingalignment• Targets for 2013SME Value Chain –•BU Alignment•Engagement ModelProductsLaunch of SME Productsas per the MarketingProduct Roadmap for• Q4 2012 and• 2013 roadmapCopyright 2008 © Mobile Telephone Networks. All rights reserved.12
Sales Support tools to be used for SMEoffering•SME Magazine (<strong>MTN</strong>terprise) – aquarterly publication for SME customersin Branded Retail Channel providingthem with information on ICT solutionsand small and medium business advice•show casing SME customers, industryknowledge – entrepreneurialstories•all current and potential new customersto access the magazine in stores•an electronic copy of the magazine isalso availableCopyright 2008 © Mobile Telephone Networks. All rights reserved.13
Page 5: Technology RoadmapSMEStep 1:Busines
Page 9 and 10: BRC SME strategic roadmap for 2012-
Page 11: SME Servicing Impact Assessment(USD
Page 15 and 16: CapacitateTraining of Staff on SME
Page 17 and 18: SME Training Road Map - AudienceBRC
Page 19 and 20: Driving SME Adoption within BRC via
Page 21 and 22: Training Roll-Out PlanCopyright 200
Page 23 and 24: What is a SME?Small to Medium Enter
Page 25 and 26: Understanding & Serving SME Custome
Page 33 and 34: Change CyclePassive Active1. ShockL
Page 35 and 36: SME Champions - key characteristics

Powerpoint Template 2011 - MTN Business

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