Thesis - Teknisk Design

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Conceptual <strong>Design</strong> of Temporary Exhibition Platform and Smart Grid Exhibitionfor Siemens Urban Sustainability CentreAppendix VIII - Quantitative observation studyQuantitative observation study at ElfackThe observations from the Elfack fair were summarized into a 13 by 16 matrix with the different companies/exhibits on the one axisand the different aspects that were observed on the other. Features like size, popularity, interactive objects, colour scheme, personnel,giveaways etc. were studied. The different cells were then colour-coded with respect to the degree of impact it was judged to have onthe exhibitions popularity.Company Esylux Ahlsell Cetec Schneider Electric ABB Elektroscandia Elma instruments MilwaukeeSize [m] 10x10 15x15 7x12 30x15 30x30 20x20 7x12 8x8Popularity [1-5] 5 5 5 5 4 4 3Two cabinets in theFour installations with aAbout ten large About forty installations showingAbout seven. Mostly Two workbenccorners. OneAbout six. One car andInstallations Four product shelves product and a screen atinstallation with arc products and some separateshelves with products. Shelves with pinstallation with asome screens on tables.each.shaped covers. screens.Two heat cameras. the walls.screen in the corner.Interactive objects Lightswitches Competitions NoTouchscreen showingSchneiders business.Dollhouse with buttonsshowing homeappliances.CompetitionHeat camera. Car.Heat cameras. Productsto try.Usable drills atstations.ColourGrey/white/red. Sametype as their logo.White and blue as inlogo. Blue lighting.Colourful in beach style.Green and white allover. Green texts onwhite background.Grey, white and black. Not verydistinct but the logo is visibleeverywhere.Mostly white surfacesand black floor.Black and the logo,products in differentcolours.Red and whitethe interiors anproducts.Interior designBar table and regulartables with chairs. Barwith food service.A bar, some bar tablesand an arm wrestlingtable in the centre.Large bar on sand. Awooden deck withchairs.Large exhibition, roundbar in the middle, samecovered installations inshiny white plastic.Bar and a separate caféLarge bar with food service in the which was popular.centre, somewhat enclosed. Shiny Screens andexhibits in straight rows.installations frames thearea.One small table,otherwise mostly steelshelves with products.Cluttered.Small bar but fthe benches. Lend hardwareGive awaysHamburgers, drinks,water bottles.Drinks at the bar.Sausage and drinks inthe bar. Also sweets,pens etc.Nuts and drinks in thebar.Fruit and sanwiches in the barand waterbottles.Cinamon buns in thecafé, drinks in the bar.Soft drinks and bagswith brochures.Coffee in the bPersonnelDressed in red brandedshirts. Ladies in tights to Blue company polos.attracts visitors.Mostly in the barwearing hawaii-shirts.Lots of personnel,dressed in green.At most of the installations,dressed in black with blue orgreen ties.Well dressed in suitsand bowties.A few dressed in black.All dressed in rScreensPostersNo screensLarge poster behind thetables.One for eachinstallation and fourabove the bar.One behind eachexhibit.One at the cornerinstallation.NoAt most installations,some larger, one touchscreen, also in theceiling.Only prints on the walls.Computers at most installationsfor showing product systems.Large at the bar and smaller atmany exhibits.At most installations.One connected to theheat camera.Some in the café.At the heat cameras andNoone computer.In the ceiling and at theside.Some picturescorner shelf.AttractorPoster in the ceiling.Large arc shape withpicture over the bar.Arc with logo over thearm wrestling table.The bar itself.Large screen in ceilingand all the arc shapedinstallations.Some larger installations andproducts.The car and a largeround installation.The poster in theceiling.-Other -Arm wrestlingcompatition and sledgehammer competition.Music and party mode.Answer some questionsabout Schnieder andwin an iPad.Competition; hit blinking lights. - - -Green cells=big positive impact on exhibition popularityYellow cells=some positive impact on exhibition popularityRed cells=negative impact on exhibition popularity102
Oskar Karlsson, Petter PolsonMaster <strong>Thesis</strong> 2011 at Chalmers University of Technology3hes.roduct atEnsto Siemens Sevvodan/Niko Novum Delta Brennenstuhl Helakabel20x10 10x30 15x5 15x10 15x5 15x5 15x33 3 3 3 2 1 1About eight. Someproducts on tables andon unusual lookingshelves.About eight exhibits, one smallwind power plant and one largeproduct on the floor.Two screenwalls with information,one table with products and a ballthrowing game.Four product shelves and onearmwrestling game. Very open.Three installationsshowing products onbenches.Two brochure standsand three productshelves.One shelf withbrochures.the workNo, but products youcan touch and hold.Touchscreen showing Siemensbusiness.Throwing competition. The armwrestling game. No No No, both ond on theGreen on floors and onsigns, otherwise cleanwhite surfaces. NiceTurquoisegraphics in the samecolour palette and goodlighting.Mostly white and grey.Yellow and black on installations,posters and floors.Blue, white and green,both on floor andposters.Not very distinct. Redchairs.Black walls, grey floor.Colourful cabel-wall.ocus onike a highstore.Geometrical shapes andgood quality plasticinstallations. One largearc shaped in the centreand a food service atthe edge. Good lightingNice sofas, tables and plantscreating livingroom feeling. Twosidedbar and installations. Whitepassage in the middle and blackfloor under the installations.Spinnable information signs and abar table.Large bar in the centre. Blackpassage in the floor that leads tothe bar. Installations on the sides.One bar table,otherwize just theirproducts.One bar table and oneregular. Looks like ahardware store. Stronglights.Room surrounded bycable walls. Two bartables.ar.Pens, sausages anddrinks.Coffee and cookies in the bar. Chocolate, fruit and coffee. Ice-cream and drinks in the bar. No Brochures Coffeeed.Green and white stripedshirts with grey pants.Mostly men in black.Young model girls and someworkers. All dressed in black polos.Men in black.Not dressed the sameway.Two persons showingproducts. Dressed injackets.Few, dressed in black.at aOne at the food servicedesk and one in acorner showing nicemovies.At the installations and one largeat the bar.One computer.Pictures at the walls. Large cubicle shaped in the ceiling. In the ceiling. Large with logo behind the bar.NoLarge screen showingnice case study movie.On the walls.No screensSome on the wall.NoOnly some prints at thewalls.The arc shape with Large posters above the bar. NiceThe spinnable information signs andlogos and signboards on tree poster at the "livingroom" andLarge poster above the bar.the ceiling poster.top.large Siemens products.Signboard in ceiling.One large poster withlogo in ceiling. Noattractor on the floor.The cable walls.- -Throw balls in holes to score pointsand win an iPod.- - - -103
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Thesis - Teknisk Design

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