Conceptual <strong>Design</strong> of Temporary Exhibition Platform and Smart Grid Exhibitionfor Siemens Urban Sustainability CentreDiscussion6.1 Method discussionThis project has strived for a structured, scientificapproach and several different methods and theories havebeen applied. In general, this has worked very well andthe final results are proof of this. However, in a project ofthis size the parameters are many and their relationshipsvery complex and to call attention to this, some methodsand sources of error are discussed below.The MECE analysis carried out at the start of the projectdidn’t reach its full potential. This tool is mostly used inmanagement related projects and was difficult to applyto the current scope. It did, however, present a usefuloverview of which data collection activities that wereimportant to prioritise and which ones that could wait.Regarding the data collection, a rather extensive onewas carried out on the topic of smart grid, designingemotions, and experience design. Some research wasdone on exhibition design but this topic was arguablyslightly overlooked. The time plan didn’t allow a deepdive into the topic but the reason for down-prioritisingit is mainly something else. One of the key instructionsfrom the project owners in the early stages of theproject was to provide fresh external input on Siemensexhibition strategies. Therefore, opinions and reflectionson exhibition design were formed from observations andexperiences rather than extensive literature studies.The questionnaire that was distributed in the datacollection phase of the project aimed to attain a betterunderstanding of the knowledge level on the topic smartgrid. The composition of the group that filled in the questionnaireaimed to represent the target audience for theactual exhibition and this may be of interest to discuss.The participants were on average slightly youngerthan the expected exhibition audience and, for obviousreasons, Swedish. A portion of them were also in the fieldof electricity installation which falls outside of the targetaudience’s profile. In spite of this, it is argued that theresult of the questionnaire is relevant for the project.This is based on the assumptions that knowledge level onsmart grid is not heavily dependent on nationality (withinEurope) or age. The rather high percentage of peoplefrom electricity installation could be assumed to lowerthe overall result but instead the result indicated a ratherhigh knowledge level. To confirm this, a larger sample ofpeople from a broader range of background could havebeen used.The market studies done in the project aimed to givean overview of other similar exhibitions. None of these(except from the Siemens exhibit at CIRED) were actuallyvisited. To be able to personally experience e.g. “Themagic box” might have given a deeper understandingof the other actors’ strategies for exhibition design andselecting content.The data collection and analysis resulted in two lists ofrequirements, one for a temporary exhibition on smartgrid and on for the outdoor exhibit. Instead of doingthree; one for the temporary exhibition platform, onefor the smart grid exhibition content, and one for theoutdoor exhibit the two first ones were merged. Thiswas considered better since the smart grid contentpart of the project followed a slightly different processthan the others and could thus not be concluded into aclassic list of requirements. It helped, however, to have aspecific exhibition topic in mind when working with thetemporary exhibition platform concepts, so this structureof the lists of requirements was preferred. Notable isthat Elicit emotions is among the top three requirementsin the first list of requirements. This might seemstrange to some readers but the reason for it is quitestraight forward. As stated in the design theory section(See 2.2 <strong>Design</strong> theory on page 10) emotions are animportant part of our decision making process. Since themain objective of the exhibition is to encourage furtherengagement with Siemens, i.e. making certain decisionsin favour of Siemens, emotions are crucial to consider.Most of the other requirements listed relate strongly tothe top three ones and some of them can even be saidto overlap slightly. But when working with somewhatintangible areas such as emotions and experience, someoverlaps are hard to avoid. However, the total effect of thelist is still a well-founded framework for the solution set.Another quite important issue when working withemotions and experience is how to communicate it. Theconcept presentations given in this project were basedon speech and visuals and did not include e.g. audibleor tactile stimuli. As discussed in the theory section (See2. Theory on page 5) a full aesthetical experience isessential to consider to make sure that the product-userexperience elicit the desired emotions. It is assumedthat this applies when giving presentations as well andit would therefore have been desirable to enhance theexperience for the audience with music, sound effects, theright lighting conditions etc. to be able to communicatethe concepts on a deeper level. However, such a presentationmight have come across as a bit excessive, and toinstead go with a concept that the audience was used to66
Oskar Karlsson, Petter PolsonMaster <strong>Thesis</strong> 2011 at Chalmers University of TechnologyDiscussionwas a good decision. All the aspects of the concepts wereinstead explained vividly and it is not necessarily needto personally be subjected to an experience to be able toassess its potential.Since the scope of this project did not include any deeperstudies in the usability of the products no empiricalusability studies have been performed. Some nonempirical usability studies such as Hierarchical taskanalysis, Cognitive walkthrough and/or Predictive HumanError Analysis is advised to consider for the continuationof the project to ensure a sufficient level of usability.6.2 Result discussionThe final results are divided into three parts and each partis discussed separately below.6.2.1 Temporary exhibition platformThe modular concept provides flexibility to the exhibitionconcept, which is a very important feature to a temporaryexhibition platform. The use of digital information fromprojectors and screens enables the content to changewithout adding new equipment to the exhibition and themobility of the modules makes it possible to adapt thefurnishing and interior to different topics. The case andsolution display module is also flexible and can be used forany type of products and topic. Both the case and producttemplates and the product display table are designedto have a standardised method for presenting Siemenssolutions regardless of topic. The multi touch table withobject recognition used for the SimGrid challenge in thesmart grid exhibition concept is probably the least flexiblepart of the temporary exhibition platform. However,this table can be used in many different ways besidesthe proposed game concept. The object recognitiontechnology enables human-product interaction in aninnovative way and can be adapted to either explain thetheory of a topic or to showcase products by using bothphysical models and digital information.One possible problem that may occur when usingprojectors is that the lighting conditions are too brightfor the projections to be clearly visible. The solution tothis problem would be to shade out the sunlight andto use a low level of indoor lighting in the room. Thescreen modules are adapted to fit the ceiling height inthe suggested office space of the Urban SustainabilityCentre and will thus form walls and sub-spaces andshield the sunlight if placed in front of windows. Anotherpossibility is to use blinds in the windows to control theamount of sunlight and thus create the desired lightingconditions. Another issue that needs to be solved is tofind an optimal placement of the projectors to createthe desired atmosphere, with pictures surrounding thevisitors, without anyone blocking the projections. If thisturns out to be a problem when letting projectors on onemodule projecting on an opposite one, a solution can beto project from below. A projector can be placed in thebase module and project onto the screen above withoutanyone or anything in the way.The choice of location in the centre was made afterconferring with Siemens and the architect firm. Therewere other suggestions of possible placements for thetemporary exhibition, e.g. the Street in between theCorporate and Exhibition crystals or one of the meetingrooms. The chosen office space and breakout space hasmany advantages, e.g. the reception and cafeteria isalready planned for and the location is well separatedfrom the permanent exhibition. However, the temporaryexhibition concept can be used in other locations as wellbut the layout would then have to be redesigned.6.2.2 Temporary exhibition on smart gridThe smart grid exhibition concept presented in thisproject is one possible solution out of many. The finalconcept design depends on both the messages that shouldbe presented, and on the different ways to communicatethis information. The content of the smart grid exhibitionconcept is meant to give the visitors the right backgroundinformation and sufficient knowledge about the topicto be able to discuss it with the other visitors and withSiemens personnel. The topic of smart grid is presentedin a broad way to reach all different visitor groups and theobjective is to have the visitor to start thinking about newpossibilities with smart grid development rather thanlearning about technical details. By creating a meetingplatform in the exhibition, the visitors can learn fromeach other and gain a deeper understanding of the topicin other ways than by just reading information.The areas of the Exhibition Content Description (See )that needs to be developed further are ones regardingSiemens cases and solutions, and the steps that differentactors need to take in the smart grid development. Theprojects that Siemens participate in and the products theydeliver will change over time and this part of the contentwill have to be updated throughout the exhibition period.67
- Page 1:
Conceptual Design of Temporary Exhi
- Page 7 and 8:
3.5.3 Concept generation ..........
- Page 10 and 11:
Figure 5.3 Modular concept with pro
- Page 12 and 13:
Conceptual Design of Temporary Exhi
- Page 14 and 15:
Conceptual Design of Temporary Exhi
- Page 16 and 17:
Conceptual Design of Temporary Exhi
- Page 18 and 19:
Conceptual Design of Temporary Exhi
- Page 20 and 21:
Conceptual Design of Temporary Exhi
- Page 23 and 24:
Conceptual Design of Temporary Exhi
- Page 25 and 26: Oskar Karlsson, Petter PolsonMaster
- Page 27 and 28: Oskar Karlsson, Petter PolsonMaster
- Page 29 and 30: Oskar Karlsson, Petter PolsonMaster
- Page 31 and 32: Oskar Karlsson, Petter PolsonMaster
- Page 33 and 34: Oskar Karlsson, Petter PolsonMaster
- Page 35 and 36: Conceptual Design of Temporary Exhi
- Page 37 and 38: Oskar Karlsson, Petter PolsonMaster
- Page 39 and 40: Oskar Karlsson, Petter PolsonMaster
- Page 41 and 42: Oskar Karlsson, Petter PolsonMaster
- Page 43 and 44: Oskar Karlsson, Petter PolsonMaster
- Page 45 and 46: Oskar Karlsson, Petter PolsonMaster
- Page 47 and 48: Oskar Karlsson, Petter PolsonMaster
- Page 49 and 50: Oskar Karlsson, Petter PolsonMaster
- Page 51 and 52: Oskar Karlsson, Petter PolsonMaster
- Page 53 and 54: Oskar Karlsson, Petter PolsonMaster
- Page 55 and 56: Conceptual Design of Temporary Exhi
- Page 57 and 58: Oskar Karlsson, Petter PolsonMaster
- Page 59 and 60: Oskar Karlsson, Petter PolsonMaster
- Page 61 and 62: Oskar Karlsson, Petter PolsonMaster
- Page 63 and 64: Oskar Karlsson, Petter PolsonMaster
- Page 65 and 66: Oskar Karlsson, Petter PolsonMaster
- Page 67 and 68: Oskar Karlsson, Petter PolsonMaster
- Page 69 and 70: Oskar Karlsson, Petter PolsonMaster
- Page 71 and 72: Oskar Karlsson, Petter PolsonMaster
- Page 73 and 74: Oskar Karlsson, Petter PolsonMaster
- Page 75: Conceptual Design of Temporary Exhi
- Page 79: Oskar Karlsson, Petter PolsonMaster
- Page 82 and 83: Conceptual Design of Temporary Exhi
- Page 84 and 85: Conceptual Design of Temporary Exhi
- Page 86 and 87: Conceptual Design of Temporary Exhi
- Page 88 and 89: Conceptual Design of Temporary Exhi
- Page 90 and 91: Conceptual Design of Temporary Exhi
- Page 92 and 93: Conceptual Design of Temporary Exhi
- Page 94 and 95: Conceptual Design of Temporary Exhi
- Page 96 and 97: Conceptual Design of Temporary Exhi
- Page 98 and 99: Conceptual Design of Temporary Exhi
- Page 100 and 101: Conceptual Design of Temporary Exhi
- Page 102 and 103: Conceptual Design of Temporary Exhi
- Page 104 and 105: Conceptual Design of Temporary Exhi
- Page 106 and 107: Conceptual Design of Temporary Exhi
- Page 108 and 109: Conceptual Design of Temporary Exhi
- Page 110 and 111: Conceptual Design of Temporary Exhi
- Page 112 and 113: Conceptual Design of Temporary Exhi
- Page 114 and 115: Conceptual Design of Temporary Exhi
- Page 116 and 117: Conceptual Design of Temporary Exhi
- Page 118 and 119: Conceptual Design of Temporary Exhi
- Page 120 and 121: Conceptual Design of Temporary Exhi
- Page 122 and 123: Conceptual Design of Temporary Exhi
- Page 124 and 125: Conceptual Design of Temporary Exhi
- Page 126 and 127:
Conceptual Design of Temporary Exhi
- Page 128 and 129:
Conceptual Design of Temporary Exhi
- Page 130 and 131:
Conceptual Design of Temporary Exhi
- Page 132 and 133:
Conceptual Design of Temporary Exhi
- Page 134 and 135:
Conceptual Design of Temporary Exhi
- Page 136 and 137:
Conceptual Design of Temporary Exhi
- Page 138 and 139:
Conceptual Design of Temporary Exhi