Thesis - Teknisk Design

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Conceptual Design of Temporary Exhibition Platform and Smart Grid Exhibitionfor Siemens Urban Sustainability CentreFinal ResultGame moduleThe game module (See Figure 5.16 SimGrid Challenge onpage 57) consists of a large multi-touch screen tablewith object recognition technology. Around this modulefour to six visitors can gather around and togetherwith Siemens personnel discuss interesting topics. Themodule is suitable to use when incorporating a gameor other type of challenge in the exhibition. The tablebecomes a meeting platform where visitors sit down andinteract with the challenge and with each other. Fromthis interaction the users will get a better understandingof complex topics, meet other actors in their field oftechnology, and learn from each other.The solution display screens can use 3D technology toincrease the experience when showcasing products.Part of the concept for showcasing case studies andsolutions are the case and product templates which havebeen developed in this project. The templates enableSiemens to present cases and solutions in a coherentway which makes it easier for the user to find the desiredinformation. By linking the case and solution templatesto each other, the user can chose to either look intosolutions directly or looking at interesting case studiesand through them finding the related products.Solutions display moduleThe solution display module (See Figure 5.19 Breakoutspace setting with solution display module on page 60)is similar to the game module but with a smaller tablewith a multi-touch screen without object recognitiontechnology. One to four people can gather around themodule at the same time and it can be controlledby either the visitors, Siemens personnel,or both at the same time. By placingthe solution display modules in thebreakout-space, the table becomesanother gathering place where thevisitors can meet and discuss Siemens’case studies and solutions in a relaxedenvironment. By using digital screens forproduct display, the exhibition becomesmore flexible since only software updates are necessarywhen changing the topic of the temporary exhibition.Figure 5.11 Smart-CARD5.1.3 Check-in deskWhen arriving at the first floor, either by the staircaseor by the lifts, the visitors are welcomed at the receptiondesk by Siemens personnel. Each person is asked toregister their RFID-tag in a scanner and the receptionisthelps them to create a personalSiemens account. This account isused to store interesting informationthroughout the exhibition and will beaccessible afterwards through a webpage.After registering, the visitors have theirpicture taken and then receive a Smart-CARDcontaining their photo and information abouthow to reach their personal Siemens account on theinternet. When logging in at the different stations bywiping their RFID-tags over the scanners, a digital versionof the personal Smart-CARD together with the photo ofRFIDRadio Frequency Identification is acommunication technology that usessmall electronic tags which sends radiosignals that are readable a short distance fromthe tag. This enables touch free reading similar tobarcodes but by using radio signals instead of visiblelight the code is invisible (RFID Systems, 2011).RFID-tags are planned to be given to visitorsin the Urban Sustainability Centrefor quick identification when usinginstallations.50
Oskar Karlsson, Petter PolsonMaster Thesis 2011 at Chalmers University of TechnologyFinal Resultthe person, an avatar, appears on the screen. Interestinginformation is then stored to the personal Siemensaccount by draging it to the avatar.The Smart-CARD concept creates a feeling of exclusivenessand recognition which enhances the experience thatSiemens is a high-tech company and a reliable partner.The Smart-CARD also works as a giveaway which willremind the visitor of the exhibition at a later stage.5.2 Exhibition DesignStrategies forSuccessfulCommunicationThis document is developed from the analyses of thedifferent literature, user, and observation studies inthis project. The conclusions emphasise general aspectsof exhibition design rather than presenting a concreteinstruction manual and they can be considered asguidelines when designing similar exhibitions.The document is divided into general exhibitionguidelines and design strategies.5.2.1 General exhibition guidelinesThese recommendations should be considered before theactual design of the exhibition begins.Purpose of the exhibitionThe first thing to consider when making an exhibition iswhat the purpose with the exhibition is. If the purpose isto only inform about a certain topic or if the reason formaking the exhibition is to showcase and sell products orservices, the approach will be different.Target user groupSimilar to defining the purpose of the exhibition, who thetarget group is needs to be considered. The exhibitionmay target mostly children and families, or perhaps thetarget group is professionals from the industry. Thetarget group significantly influences the message andon what level the information should be presented. Alsothe interior design and aesthetical expression shouldbe adapted to the visitors, e.g. using more colours andplayful sounds to attract children’s interest and moreclean design to appeal to professionals and adults.Information contentAfter defining the user group the actual content of theexhibition can be decided together with the messagesthat need to be communicated. The informationcontent should support the messages and the storyof the exhibition and thus follow a line of argument.The information can be presented in layers so that thecontent is adaptable to different visitors with differentbackground. It is important to make the informationeasily accessible with the option to go deeper into topicsthat are of greater interest to the different users.ContextAn exhibition is never fully isolated and the surroundingsare often important to consider. The amount of availablespace limits the size of the exhibition and the type ofcontext put different requirements on it. If the exhibitionis one out of many at a fair and needs to stand out fromthe rest to catch attention, the ability to attract visitor andcreate interest is of high importance. If on the other handthe exhibition is to be placed in a certain building andrather needs to fit it, the focus will be on other parts e.g.the interior design.Time frame and budgetThe last of the general things to consider before startlooking into the design strategies is what the time frameand for the exhibition is and how much money can bespent on it. If the exhibition is temporary the constructionshould be simpler to allow quick assembly and easymobility. If the content of the exhibition will change butthe structure will remain the whole exhibition needs tobe flexible to allow updating. The time frame before theexhibition needs to be finished also puts limitations onthe size and complexity of the installations. The budgetis naturally very important to consider throughout thedesign process, as in all projects. The cost will dependon many things e.g. the rent, technical equipment,technology and software development, furniture andinterior design, and people working with the exhibitionduring development and during the time it is in place.5.2.2 Design strategiesThese strategies are mainly collected from a KJ-analysison the observation studies performed in this project. Thestrategies are divided into six different subjects according51
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