Thesis - Teknisk Design

Oskar Karlsson, Petter PolsonMaster Thesis 2011 at Chalmers University of TechnologyResult and Analysis4.3 Idea generationThe idea generation process resulted in three different concepts for the temporary exhibition on smart grid and fourconcepts for the outdoor exhibit. The concepts show the variety of ideas produced in the process, both regarding thegeneral temporary exhibition platform and layout, as well as different ways of presenting the smart grid content. Referto the Concept survey in the appendix for further descriptions of the initial concepts (See Appendix XIX - Concept surveyon page 120).4.3.1 Temporary exhibition conceptsThe three initial concepts for the temporary exhibition on smart grid were called The Hub, The Tunnel, and The Mingling.The first two were two-story constructions with a set route for the visitors to follow around the exhibition. The layoutFigure 4.11 Concept 1 - The Hubconsisted of a central hub construction with a roominside it and staircases leading to a second floor on top.These concepts were challenging conventional exhibitionstructures, while the third one used a more traditionallayout with installations spread out on one floor, wherethe visitors can move around freely. In all three conceptsa modular platform was used for projecting movies andimages, and giving presentations. Another commonfeature was that the product and solution display wasplaced in a lounge area where the visitors could sitdown, enjoy refreshments, and in a relaxed atmospherelearn more about what Siemens can offer. A concept fora smart grid challenge was also incorporated in all threeexhibition concepts, but the other stations were designeddifferently so that as many ideas as possible could beincluded. The set route in the first two concepts allowedcontrolled storytelling throughout the exhibition.41