12.07.2015 Views

Thesis - Teknisk Design

Thesis - Teknisk Design

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Conceptual <strong>Design</strong> of Temporary Exhibition Platform and Smart Grid Exhibitionfor Siemens Urban Sustainability CentreActors & MarketsThe development of the smart grid will affect the whole energy system and markets involved. Investments are needed along the wholechain of electricity generation and consumption and new business opportunities will emerge as not only the rules, but the whole gameplan changes. It is therefore important for an actor to know the roles in the smart grid development, and be prepared for the newconditions in the market.Important actors are:• Transmission System Operators• Distribution System Operators• Power generators• City planners• Aggregators• Consultants (for power generation, building construction etc.)Customers can be divided into three different categories:• Industry – driven by logic and considers energy as an input.• Commercial buildings – considers energy a cost to be rationalized to make profit.• Households – wants to decrease cost and might be intrigued by cool equipment. Harder to adapt to changes than the industryhas.New business opportunitiesThe smart grid development will bring new business opportunities for companies in the energy market. New products and servicesthat will emerge are:• Electric vehiclesoCars and batteriesoCharging infrastructureoVehicle to grid communication80

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