CITY OF STOKE-ON-TRENT LOCAL DEVELOPMENT ...

Development Portfolio – HousingKey Development Opportunity SitesMarket Street, Longton (Ref H11)LocationIn a primarily retail area within Longton town centre.Ownership/AreaThe site is understood to be in a single ownership. Total area approx. 0.13HaExisting usesThe site is currently vacant and overgrown having been previously occupied by awarehouse, now demolished.Appropriate land usesNew build residential development with commercial uses on the ground and possiblyfirst floor. The ground floor should ideally be put into retail or financial andprofessional services use, although a commercial use which presented an activefrontage to the street would also be acceptable.Other ConsiderationsRedevelopment should aim to maximise active street frontage to Market Street. Inview of the prominent town centre location the design of the building will beimportant.Key Development Requirements• Residential development with a requirement for commercialdevelopment at ground floor level;• Design must be of high quality and provide active frontage;• Development should make best use of locational characteristics of thesite.S106 requirements• Contribution to neighbourhood improvements identified in the relevantLocal Action Plan.120