& Candlestick Point Hunters Point Shipyard Phase II - Office of ...

1.6 AnalogiesComparison to other San Francisco NeighborhoodsThe project’s mode split goals have been compared with 2000U.S. Census data on existing travel behavior in other SanFrancisco neighborhoods. As shown in Table 3, at least eightother neighborhoods in San Francisco exhibit travel behaviorcomparable to the project’s goals.The auto mode share goal of 45 percent is a desired maximumshare, while the transit, walk and bike mode share goals aredesired minimum mode shares.Table 3: Mode Split Comparison - San Francisco NeighborhoodsNeighborhoodPM Peak Hour Residential Work TripsTransit Walk/Bike Auto/CarpoolMarina 40% 11% 49%Mission 39% 14% 47%Nob Hill 39% 32% 29%North Beach 30% 40% 30%Parkmerced 31% 4% 65%Russian Hill 35% 15% 50%Telegraph Hill 31% 29% 40%Western Addition 45% 16% 39%% That Would AchieveProject Goals 30% 25% 45%Source: U.S. Census Bureau – 2000TDM Program Case StudiesIn an effort to evaluate the effectiveness of the TDM measuresproposed by the project, other projects that have implementedsimilar programs and conducted post-implementationmonitoring and analysis have been reviewed.Case studies from northern California (including San Jose,Stanford University, Berkeley, and Sacramento), Oregon,British Columbia, and Florida have been identified that evaluatethe effectiveness of TDM measures, such as transit passes andimproved bus service, that are similar to those proposed forthis project. These TDM case studies are presented in detailin Section 7.2 of this Plan. Since the TDM case studies relateprimarily to employers at office or campus uses, additionalstrategies and innovations for large scale residential and retailwill be needed.While it is difficult to isolate the effectiveness of any one ofthe TDM elements described in the Plan, it is clear from thesecase studies that comprehensive, multi-faceted TDM planscan achieve dramatic shifts in mode choice.7Executive Summary