Events Strategy - Devonport City Council

Strategy Action Responsibility Timeframe Performance OutcomesSelect venues and locationsthat enhance the aestheticand community value ofevents.• Identify venues that are accessible, relevant,logistically suitable and physically appealing.• Select venues and locations that capitalise onDevonport’s unique natural and builtenvironment.• Capitalise on DECC as a venue for Council topresent professional productions.Com ServicesEvents UnitDECC staffOn a needsbasis• Database of event locations.• Morning Melodies• Memoirs of Devonport• Theatre ProductionsDevelop a uniform marketingapproach for events.• Implement the thematic model approach formarketing.Com ServicesEvents UnitOngoing• Adopt Event’s TasmaniaThematic Approach Model.• Further explore opportunities for audiencedevelopment and marketing.Com ServicesEvents UnitOngoing• Attend relevant courses toenhance marketing skills (i.e.Web Marketing.Seek financial assistance forevents in Devonport.• Identify strategies for sponsorship and fundingopportunities.Com ServicesEvents UnitOngoing• Sponsorship obtained andsuccessful grantsapplications.Comply with infrastructure,health and risk managementpolicies and principles.• Work with Infrastructure Services when planningfor and coordinating events.• Refer to Council’s risk management policy whenassessing event safety and suitability etc.Com ServicesEvents Unit andInfrastructureServicesOngoing• Regular consultation withInfrastructure Services.• Coordination of safe events.• Refer to Events ReferenceGroup.9