Events Strategy - Devonport City Council

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Objective 3:Identify, initiate, develop and coordinate events that attract a regional, state, and national audienceEg. Devonport Jazz WeekendStrategy Action Responsibility Timeframe Performance OutcomesProvide opportunities for thecommunity and visitors toattend major events inDevonport.Ensure the viability ofDevonport’s Regional Eventsprogram.• Identify, initiate and coordinate a majorregional event within Council’s resources.• Consideration will be given to holdingadditional one off regional events that fit withinthe criteria outlined in this strategy.• Identify cultural trends within the community toensure Council delivers events based oncommunity demand and interest.• Improve the evaluation system for measuringthe viability of Council coordinated regionalevents.• Consult with the community and relevantauthorities to determine the demand for andviability of specific events.• Assess resources and regional event activity toensure the timeframe and scheduling of theevent is appropriate.• Provide developmental opportunities for localartists and performers.CommunityServices EventsUnitRelevantDivisions ofCouncilEventsReferenceGroupCommunityServices EventsUnitCom ServicesEvents UnitCom ServicesEvents UnitOngoingOngoingOngoingOngoingOngoingOn anevent basis• Devonport Jazz Festival.• Delivery of Events thataddress cultural trends.• Further develop Council’sevent evaluation model.• Develop a licensing &permit kit• Meetings with individualsand groups to obtainfeedback andrecommendations. Thisinformation is to beincorporated in programplanning.• Refer to and consultant withrelevant sources todetermine cultural trends.• Refer to relevant sourcesprior to scheduling Regionalevents.• Workshops for a range of skilllevels and age groups.13
Strategy Action Responsibility Timeframe Performance OutcomesCoordinate significant eventsthat provide a high level ofentertainment value and aunique experience.• Provide people with opportunity to experiencean event that is not readily accessible.Com ServicesEvents UnitOngoing• Engage high profile artistsand performers withinCouncil resources.Develop partnerships thatenhance the delivery ofDevonport’s Regional Events• Develop and maintain partnerships withbusinesses and community groups andorganisations.Com ServicesEvents UnitOngoing• Liaise with businesses andcommunity groups andorganisations.• Attend relevant workshopsand functions.• Where appropriate seek sponsorshipopportunities and grant funding.Com ServicesEvents UnitOngoing• Revenue from donations,sponsorship and grants.• Explore opportunities for a specialist to assist theCouncil with applying for sponsorship andfunding submissions.Council Ongoing • Data base of people ableto assist Council withpreparingfundingsubmissions and sponsorshipdocuments.• Maximise opportunities to value add to events. Events UnitVisitor Centre,MarketingDevonport,DECC, CradleCoast AuthorityOngoing• Opportunities identified toprovide professionalassistance to eventorganisersAccommodation and ticketingpackages for events.Implement a uniform marketingapproach for events.• Apply the thematic approach model whendeveloping marketing strategies.• Further explore opportunities for audiencedevelopment and marketing.Council Ongoing • Adoption of ThematicApproach Model.Council Ongoing • Training in Web Marketing.• Attendance at workshopsand conferences andconsideration of suggestedpathways.• Training in brandingstrategies.14
Page 2 and 3: Executive SummaryThe Devonport City
Page 4 and 5: The City of Devonport Health Policy
Page 6 and 7: Key PrinciplesThe Devonport City Co
Page 8 and 9: PartnershipsThe success of this str
Page 10 and 11: Strategy Action Responsibility Time
Page 16 and 17: Objective 4:Support individuals, gr
Page 22 and 23: Provide an opportunity for Council
Page 24 and 25: Event Management KitImplementation
Page 26 and 27: Appendix A - Events DatabaseEventsE
Page 28 and 29: Appendix B - Events Management Chec
Page 30: Appendix B - Events Management Chec

Events Strategy - Devonport City Council

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