Events Strategy - Devonport City Council

Objective 5 :Develop and promote the Devonport Entertainment and Convention Centre as an attractive venue for live performances,conferences and meetings.Strategy Action Responsibility Timeframe Performance OutcomesSeek opportunities for hostingevents and conferences.• Liaise with the Tasmanian Convention Bureau,Cradle Coast Authority and Events Tasmania.DECC Ongoing • Regular contact via emailtelephone and meetings• Liaise with touring companies and producers.• Maintain membership of theTCB.Promote the DECC asDevonport’s Premierentertainment and conferencevenue.• Attend meetings of the TCB.• Attend statewide meeting with other venues• Attend VAPAC meetings for theatre content.• Seek additional funding to improve potentialfor DECC to obtain conferences andmeetings.• Liaise with café operator to explorepartnership opportunities to further market thecentre.• Promote suitability for private and corporatefunctions.• Continue to develop the marketing plan forthe DECC.• DECC Newsletter circulation• Develop and maintain DECC website• VAPAC Website• Events Tasmania Website• Publish DECC promotional brochures• Annual publication of DECC’s Performing Artsand Music Program• Provide advertising and marketing supportpromoters and event organisersDECC As scheduled • Attend TCB meetings andnetworking functions.• Attend other meetings asthey occur.DECC Ongoing • Grant applications• Source funding from othersources to improvecommercial image.DECC Dec 2007 • Opportunities identified• Regular meetings andinformation sharingStrategicPlanning Team &DECCOngoing • Marketing StrategyDECC Ongoing • Growth in audiencenumbersDECC On going • Increase in bookings• Audience developmentDECC As required • Assist with poster displaysand flyer distribution18