Events Strategy - Devonport City Council

Executive SummaryThe Devonport City Council recognises the importance of social, cultural andrecreational events in the life of the City. As such, the Council is committed toensuring that the City of Devonport provides the community and visitors withthe opportunity to experience and participate in a diverse range of vibrantand stimulating events and cultural activities. With this vision in mind the Councilresolved to undertake the City of Devonport Events Strategy project.In January 2005, the Devonport City Council’s Event Management Unit metwith representatives from Events Tasmania to discuss options for developing astrategic approach for event management in Devonport. From this meeting areference group was formed to facilitate the development of an EventsStrategy for Devonport. The reference group comprised representatives fromthe Council’s Events Unit, the Devonport Entertainment and ConventionCentre, Marketing Devonport and Devonport Commercial Promotions.The Strategy contains a number of elements including the vision the Councilhas for the City’s event sector, Council’s role and responsibilities, key principlesand criteria, objectives and strategies. Linked to this is a three year action planwhich outlines how the Council is going to achieve its goals. The action plan forthis strategy is flexible and will be reviewed annually to allow for the inclusion ofnew opportunities and to assist with determining the future relevance of existingobjectives, strategies and timeframes.The Strategy is inclusive of an Implementation plan which identifies activitiesand that will be undertaken to give effect to the City of Devonport EventsStrategy. These initiatives will be implemented and evaluated on an ongoingbasis through Council’s Interdepartmental Events Reference Group.It is anticipated the City of Devonport Events Strategy will provide theDevonport City Council with a 3 year strategic framework for initiating,developing, coordinating and supporting community and regional events.1