Events Strategy - Devonport City Council
Events Strategy - Devonport City Council
Events Strategy - Devonport City Council
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Objective 4:Support individuals, groups and organisations with the coordination of events that attract regional, state and national audiences.Eg. Taste the Harvest, Apex Regatta<strong>Strategy</strong> Action Responsibility Timeframe Performance OutcomesSupport the attraction andretention of events to<strong>Devonport</strong>.• Provide support to organisations who host eventsof Regional, State and National significance in<strong>Devonport</strong>.<strong>Events</strong>ReferenceGroup& Marketing<strong>Devonport</strong>Ongoing • Assistance given to eventcoordinators.• Establish a funding program that strategicallyand equitably allocates funding and <strong>Council</strong>assistance.CommunityServicesOngoing • Development andImplementation of FinancialAssistance Policy.Support the development andgrowth of events in <strong>Devonport</strong>.• Develop partnerships with the local community,Cradle Coast Authority, <strong>Events</strong> Tasmania and<strong>Devonport</strong> Commercial Promotions (DCP).Whole of<strong>Council</strong>Ongoing • Regular liaison withcommunity groups, CradleCoast Authority and <strong>Events</strong>Tasmania, DCP.• Identify and respond to events which have thepotential and desire for growth. Support is to begiven to these events at the appropriate level.Relevant<strong>Council</strong> DivisionOngoing • Where feasible <strong>Council</strong>assistance with eventorganisation.• Growth in events sector.Provide advertising andmarketing support to eventcoordinators.• Display appropriate event advertising materialon <strong>Council</strong>’s advertising display spaces.• From time to time assist with the development ofposters and flyers.• Promote events through editorial, advertising,events calendars and events notice boards<strong>Events</strong> unit<strong>Events</strong> Unit &Marketing<strong>Devonport</strong>On a needsbasisOngoing• Make generic advertisingboards available and assistwith poster making whereappropriate and possiblewithin available resources.• Opportunities identified topromote events15