A-MAY-ZING Weeks - Jewels By Park Lane

Attention Fashion Directors…Are you qualified to DIRECT fashion?Develop your fashion expertise. When a client seeks your opinion on which accessories would look beston her, or when she wonders if she should purchase her jewelry in silver or in gold, it helps to be armedwith a little knowledge. Your mission is to give good advice and wise counsel. Consider your own shoppingexperiences. Don’t you prefer to do business with a sales associate who has a keen sense of fashion andwho gives you an honest opinion? Your customers feel the same way. Our business is built on referrals andon repeat business. To keep your customers coming back to you and recommending you to their friends,offer them informed advice and outstanding service.Start here. If a woman could own just ONE jewelry item, it should be a pair of earrings. Earrings addvibrancy to your complexion and sparkle to your eyes! Stand before the mirror, wearing a pair of earrings.Now, remove them and look back into the mirror. These little baubles make all the difference in the world.Earrings frame your face; without them you simply do not look “finished”.While, for the most part, ANY earrings will enhance a woman’s appearance, there are general guidelines asto the “perfect” earrings for each face shape. Remember though, rules are meant to be broken; so, if youcustomer falls in love with a specific pair of earrings or ensemble and it doesn’t quite fit “the mold” for herideal match mate; so what? The gleam in her eye when she FEELS pretty wearing what she LOVES willoverride the “general guideline” any day! However, when asked to give your opinion, OR when you want toadd interesting fashion tips to your show presentation, these are the preferred earring styles for each faceshape.DIAMOND-SHAPED FACE – Drop earrings with discs or clustersat the end of the drop will balance the face’s V-shape and drawthe eye outward at the chin. Choose rounded designs in lieu ofangular styles.HEART-SHAPED FACE: Large studs, discs or button earringsare a great choice for you because they draw the eye outward toemphasize your unique face shape.OBLONG FACE: Instead of a linear or long drop earring, chooseshowy studs, or go for button or round style earrings to draw theeye up and add sparkle to your eyes.OVAL FACE: Pretty much anything and everything looks great on this face shape. Chandelier earringsare especially flattering since they will draw attention to the entire length and span of your perfect oval face!Most drop earrings will beautifully accentuate your face shape.ROUND FACE: To elongate your features and draw the eye downward, choose drop or linear earringsinstead of button or round earring styles.SQUARE FACE: Hoop earrings are a great choice for an angular face. The round lines are flattering andsoften your look. Disc-shapes also work! Round it out.10 The NetworkSALESYour #1 accessory: EARRINGS … Don’t leave home without them!