A-MAY-ZING Weeks - Jewels By Park Lane

BOOKINGIt’s a PARTY!The month of May is the perfect time to excite your hostesses with newideas for ways to customize their Park Lane show; to personalize their“party”. Here are a few show theme suggestions to get you started…KENTUCKY DERBY. Hat’s off to you, dearhostess! For over a century, women havedressed up in their finest outfit to attend thistraditional, historic event; and of course,“dressing up” includes wearing a special hat!How fun to have a Park Lane “Derby Party” ora “Run for the Roses” (theme of the Kentucky Derby) and offer prizes (roses?)to the guest whose hat is: the prettiest, the largest, the funniest, the best“hand-made work of art”, etc. (Have your hostess help create the “hat award”categories and list them on an invitation insert note.) Guests can sip Mint Juleps while trying on jewelry totheir heart’s content…(if you prefer a less potent concoction, lemonade with a sprig of mint would do thetrick!) Encourage them to slip into the glitziest of your Park Lane bling! After all, they sure are all dressedfor it!CINCO DE MAYO - ("Fifth of May") Why limit the fun and festivities to just the 5th?Celebrate Cinco de Mayo all month long! You can build an entire campaign aroundthis festive holiday and make it a margarita party EVERY day in May! Here are someideas.Dedicate the days before May 5th and the weeks in May that follow as your “Cincode Mayo Fiesta” party dates. You may want to use the actual date of May 5th for amultiple hostess team event like a “Fiesta Fashion Show” or, at the least, reserve the5th for a double or triple hostess “Fiesta” show!• Decorate special Date Cards for each day in May that you want to fill. Offer extra prizes!• Use a piñata as a centerpiece for displaying your special date cards, drawing prizes, etc. (Of course, thelittle burro should be “properly accessorized”!)• You could suggest margaritas, salsa and nachos as basic refreshments. Easy! As an added inducement,you might even offer to bring the margarita mix or the salsa!HAPPY MOTHER’S DAY – Plan a mother-daughter party during May. The daughters(all ages) become the models… all decked out in Park Lane jewelry. Designatea “runway” in the living room, and play music as they enter. Give them a little“coaching” on modeling techniques and watch the moms in the room smile and loveit! (See mom-teen prom party idea below.)PARTY WITH “PROM-ise” - Plan a mother-teen party or a mother-daughter partywith a special segment of the modeling devoted to teens. The girls bring/wear theirprom or Spring dance dresses and select special occasion accessories from yourcollection. Let the modeling begin!14 The Network