A-MAY-ZING Weeks - Jewels By Park Lane

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BOOKINGGet Up & Go!A hostess who obtains three qualified bookings may choose her favorite from the Three Booking Giftcollection featured in the catalog(s) OR, she has one other option:A Get Up and Go mini-vacation getaway!This is a FREE 3-day, 2-night getaway vacation! The award provides hotel/resort accommodations.Destination? The hostess has approximately 28 different locations/resorts fromwhich to choose! In advance of the show, have your hostess determine WHICH ThreeBooking Gift she would like to earn. When her choice is the Get Up & Go getaway, have herpre-select the destination she thinks she will visit with her award. During the presentationmake sure the guests know WHERE the hostess wants to go and remind them that she willWIN her vacation for free when three of them hold qualifying shows.Palm Springs, CaliforniaDestin, FloridaFt. Lauderdale, FloridaSt. Pete, FloridaDaytona Beach, FloridaOrlando, FloridaLas Vegas, NevadaBranson, MissouriAtlantic City, New JerseyHawaiiLake Tahoe, NevadaMaine CoastMassachusetts LakesMyrtle Beach, South CarolinaHilton Head, South CarolinaGatlinburg / Pigeon Forge, TennesseeNashville, TennesseePagosa Springs, ColoradoPocono Mountains, PennsylvaniaReno, NevadaSedona, ArizonaScottsdale, ArizonaWilliamsburg, VirginiaAruba, Dutch CaribbeanCabo San Lucas, MexicoPuerto Vallarta, MexicoCozumel, MexicoDominican RepublicSt. Thomas, Virgin Islands• Refer to the Get Up & Go brochure for full details. Hotel accommodations are provided. Transportation, meals, and tax are not included.• A qualifying hostess must hold a min. $175 net sales show that is processed during the commission dates in this month, and the bookings are to be held within 30 days of her show.• The $15 director fee is paid when the Get Up & Go (or any other Three Booking Gift selection) is claimed on a Booking Gift claim form after the 3rd quaified booking is submited.Go for an encore!Park Lane’s Thank You Award collection is an amazing array of stunning jewelry; many are designer-inspiredand celebrity-influenced styles. It contains some of the most popular selections in our line; and for goodreason. These items tempt. They tantalize. They convince. A customer sees the item and wants it. A savvyDirector will point out to their customer that she/he can purchase it or, even better, they could agree to host ashow and take it for just $10.00!At Convention, Park Lane introduced a brand new booking tool; the Thank You Award Collection brochure.The folder beautifully illustrates the entire collection. Why not share the exiting new “Thank You” options withpeople who really know the value of holding a Park Lane show… your past hostesses. These are the womenwho don’t need much convincing that hosting a show is a wise thing to do. They have already experiencedthe generosity of Park Lane’s Five Star plan. Who better to approach for a repeat performance? Send a newbrochure to your previous hostesses with a note that reminds them you’ve been thinking about them and theirfriends would love to plan an “encore show” with the new 2010 spring and summer catalog collection.Another suggestion would be to plan an individual or a group “Hostess Appreciation” party, and include the newThank You Award brochure with the event invitation. You could even offer to pay the Thank You Award $10 feeas a special incentive for those who book within a certain time frame. A Hostess Appreciation party is a greatforum for sharing Park Lane’s awesome opportunity, as well; but at the very least, you’ll have a whole lot ofnew bookings in your spring and summer date book! Say, “Thank you”! (You’re welcome!)Order your supply of Thank You Award Collection brochures. (Item#2213)12 The Network
BOOKINGWhy People Enjoy Home Shows... and how to keep it that way!Short and sweet, but special!People are busy; they have things to do and places to go.When a show doesn’t start on time or drags on too long,guests may get tired and tend to lose their enthusiasm.Following Park Lane’s proven show format will keep youon track. Keep the show upbeat and your presentationinteresting and fun.A terrific salesperson!Smile! Be friendly and interested in the guests. When aDirector jumps right in and makes herself part of the groupas if she has been a friend forever, it makes everyone more comfortable. Be generous. People love toreceive something for free. Offer little prizes and gifts. Use tickets to reward the guests and hold drawingsfor prizes. Your hostess is counting on you to help make her party a fun experience for her guests. Makeyour hostess happy and she’ll be a repeat hostess in the future.Comfortable…not cornered!Present the idea of hosting a party, but don’t overtly ‘push’. Tempt the guests. Plant booking seeds. Youhave SO MUCH to offer… so much to give! Simply by enthusiastically explaining the magnitude of thehostess rewards and specials and gifts, you will make it hard to say “no” to a show. Watch your presentationstyle. You don’t want to make the guests feel forced or obligated to have a show. Instead, cheerfully offer to“SPOIL” them! Then smile, and confidently ask for the booking.Special ‘goodies’ for the hostess!Make your hostess feel great! Let everything you do and everything you say show that you appreciate her.It’s the little extra gifts…and it’s the way you treat her. When the hostess is made to feel special… abovethe group, not only is she excited about what she is receiving, she also becomes the envy of all her friends!The guests want to be special too. A good opening line to your booking approach could be, “I will spoil you atYOUR party, too…OK?”A Director who cares!Work with your hostess. Make the show a partnership. A hostess loves it when her director asks in advanceif she has a theme in mind, if her guests like games, or if there is anything special she would like to see orhave shown. One hostess said, “I like it when my director asks questions about the people and wants toknow what they would like. This not only scores points with me, it gets me more motivated, more excited.I don’t feel pushed. I feel like the show will best service everyone here; I make sure I triple invite everyonetelling them how great it’s going to be and I even ask them if there are things they want to see. The moreexcited I am, the more people show up!”Ask the hostess questions. Find out what she has in mind. Talk about being partners in the show. This way,she will know what to expect, can effectively promote attendance and will host a show customized to suit theneeds and interests of her friends.We build our business by making friends and building relationships.MAY 2010 13
Page 2 and 3: CONTESTReady to go to Aruba? Here
Page 4 and 5: CONTESTJewels by Park Lane’sLeade
Page 6 and 7: EXECUTIVE SALES PROMOTIONConvention
Page 8 and 9: SALESIn Park Lane, everything is co
Page 10 and 11: Attention Fashion Directors…Are y
Page 14 and 15: BOOKINGIt’s a PARTY!The month of
Page 16 and 17: Happy Mother’s Day!POSITION:Mothe
Page 18 and 19: SPONSORING$5.00 KIT SALE… EXTENDE
Page 20 and 21: CONVENTIONThe Race Is On!Competitio
Page 22: PARK LANER IN PARISSometimes our op
Page 25 and 26: TECHNOLOGY3) Select your design. En
Page 27 and 28: FASHION & BRANCH DIRECTORSCOMPANY-W

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