A-MAY-ZING Weeks - Jewels By Park Lane

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BOOKINGIt’s a PARTY!The month of May is the perfect time to excite your hostesses with newideas for ways to customize their Park Lane show; to personalize their“party”. Here are a few show theme suggestions to get you started…KENTUCKY DERBY. Hat’s off to you, dearhostess! For over a century, women havedressed up in their finest outfit to attend thistraditional, historic event; and of course,“dressing up” includes wearing a special hat!How fun to have a Park Lane “Derby Party” ora “Run for the Roses” (theme of the Kentucky Derby) and offer prizes (roses?)to the guest whose hat is: the prettiest, the largest, the funniest, the best“hand-made work of art”, etc. (Have your hostess help create the “hat award”categories and list them on an invitation insert note.) Guests can sip Mint Juleps while trying on jewelry totheir heart’s content…(if you prefer a less potent concoction, lemonade with a sprig of mint would do thetrick!) Encourage them to slip into the glitziest of your Park Lane bling! After all, they sure are all dressedfor it!CINCO DE MAYO - ("Fifth of May") Why limit the fun and festivities to just the 5th?Celebrate Cinco de Mayo all month long! You can build an entire campaign aroundthis festive holiday and make it a margarita party EVERY day in May! Here are someideas.Dedicate the days before May 5th and the weeks in May that follow as your “Cincode Mayo Fiesta” party dates. You may want to use the actual date of May 5th for amultiple hostess team event like a “Fiesta Fashion Show” or, at the least, reserve the5th for a double or triple hostess “Fiesta” show!• Decorate special Date Cards for each day in May that you want to fill. Offer extra prizes!• Use a piñata as a centerpiece for displaying your special date cards, drawing prizes, etc. (Of course, thelittle burro should be “properly accessorized”!)• You could suggest margaritas, salsa and nachos as basic refreshments. Easy! As an added inducement,you might even offer to bring the margarita mix or the salsa!HAPPY MOTHER’S DAY – Plan a mother-daughter party during May. The daughters(all ages) become the models… all decked out in Park Lane jewelry. Designatea “runway” in the living room, and play music as they enter. Give them a little“coaching” on modeling techniques and watch the moms in the room smile and loveit! (See mom-teen prom party idea below.)PARTY WITH “PROM-ise” - Plan a mother-teen party or a mother-daughter partywith a special segment of the modeling devoted to teens. The girls bring/wear theirprom or Spring dance dresses and select special occasion accessories from yourcollection. Let the modeling begin!14 The Network
BOOKINGFATHER’S DAY - Father’s Day is June 20th. A greeting card positioned onyour show display table serves to remind every woman shopper that HISspecial day is fast approaching. During your presentation, mention that aselection of jewelry treats her dad or husband or special man in her life to a giftthat will be treasured for a long time to come.CONGRATULATIONS GRADUATE! Make commencement extra specialby presenting the grad with a gift of Park Lane jewelry. Jewelry is always anappropriate present, certain to be appreciated, and destined to be treasured asa memento of this special moment in time.HERE COMES THE BRIDE – the season of weddings is upon us, and ParkLane jewelry will contribute to more happily-ever-after moments this year thanever before. Our special occasion jewelry is spectacular! In-line items, as wellas Hostess Only collection merchandise, are the perfect accessories for thebride and for her attendants. Our jewelry makes a treasured keepsake as agift to the members of the wedding party; the men, as well as the women. Ateach show, be sure to announce that you offer accessorizing consultation tothe bride and groom. Mention that wedding jewelry/attendant gifts would bedramatically discounted… and in fact, by hosting a show, selections may beFREE!” Considering all the expenses a bride incurs in planning her wedding,YOUR deep discounts on her jewelry needs will be a welcome respite!In our business, bookings are the key to the cycle of success. Bookingsgenerate sales, recruit leads and more bookings. Fill this month with show datesand make MAY your time to excel and shine!SPRING AND SUMMER… BLING IT!MAY 2010 15
Page 2 and 3: CONTESTReady to go to Aruba? Here
Page 4 and 5: CONTESTJewels by Park Lane’sLeade
Page 6 and 7: EXECUTIVE SALES PROMOTIONConvention
Page 8 and 9: SALESIn Park Lane, everything is co
Page 10 and 11: Attention Fashion Directors…Are y
Page 12 and 13: BOOKINGGet Up & Go!A hostess who ob
Page 16 and 17: Happy Mother’s Day!POSITION:Mothe
Page 18 and 19: SPONSORING$5.00 KIT SALE… EXTENDE
Page 20 and 21: CONVENTIONThe Race Is On!Competitio
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