Explore Options; Plan Your MBA Academic Program

MGMT 892
Advanced Study Project for
Organizational Effectiveness
Description: ASP topics can be individually selected by the
student with the advice and consent of a human resources faculty
member with whom his/her study will be conducted. All
ASP registrations require the written consent of the instructor
on the registration form. Students should see the assistants for
course scheduling in the Management Department to receive
section numbers. If the proper approval is not obtained, registration
is not valid.
MGMT 894
Advanced Study Project for
Multinational Management
Description: ASP topics can be individually selected by the
student with the advice and consent of any instructor in the
management Department. All ASP registrations require the
written consent of the instructor and appropriate course and
section number on the registration form. If the student has the
instructor’s written permission, he/she is not required to obtain
written consent from the Department. Students, however,
should send an email to MGMT-Courseinfo@wharton.upenn.
edu to request the course and section numbers.
MGMT 899 (.5 cu or 1 cu)
Independent Study Project for
Entrepreneurial Management
Description: Special permission required. ISP topics can be individually
selected by the student with the advice and consent
of any instructor in the Management Department. All ISP registrations
require the written consent of both the instructor and
the Wharton Entrepreneurial Programs Office on the registration
form. Students should go to the Wharton Entrepreneurial
Programs Office to receive faculty section numbers. If the proper
approval is not obtained, registration is not valid. To access
an ISP/ASP registration form (as well as other MBA Program
Office forms) see: .
Marketing
Please note: Before choosing courses and scheduling classes,
check the Marketing department’s website to determine the availability
of courses and the possible addition of new courses for the
upcoming semester at the Marketing website at:
.
The marketing major is designed to build deep competency in
the art and science of: (1) choosing which customers to serve,
and (2) getting, keeping and growing them through delivering
superior customer value. Marketing majors will gain a proficiency
in the latest methods and concepts for understanding
customer behavior and for devising effective marketing strategies.
This is a valuable preparation for careers in consulting and
general management and essential for entrepreneurs.
Students begin by taking Marketing Management
(MKTG 611 and MKTG 612 or MKTG 613) an overview of
the role of marketing in the development of business strategies.
Using a combination of lectures, readings, case studies, and
computer simulations, these core courses review fundamental
approaches in product/market selection, product line management,
communications management, pricing, distribution, and
marketing research. Students can choose among many electives
to structure a program of study to match their interests and
career objectives.
MBA Advisor: TBD. Please contact the Department at
215.898.8243 or visit the website at: for current
information regarding the MBA advisors.
Requirements for the Major
Two majors are available: the Marketing Management major
and a cross-functional major in Marketing and Operations
Management.
The Marketing Management major requires five credit units.
In the instance where a core course(s) has been waived, an
equivalent number of credits in another marketing course(s)
must be completed to replace it. Courses taken in fulfillment
of the Marketing major cannot be taken on a pass/
fail basis.
a) The two core courses:
MKTG 611 Marketing Management: Program Design
and (.5 cu)
MKTG 612
or
Dynamic Marketing Strategy (.5 cu)
MKTG 611 Marketing Management: Program Design
and (.5 cu)
MKTG 613 Strategic Marketing Simulation (.5 cu)
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