Explore Options; Plan Your MBA Academic Program

WHARTON COMMUNICATION PROGRAM
WHCP 612 (.25 cu)
Advanced Persuasive Speaking
Description: WHCP 612 instructs students in the theory
and practice of advanced persuasion, while focusing on the
values inherent in communication decisions. Students will
gain insights into how business leaders communicate through
the media and prepare for on-camera interviews in a simulated
studio environment.
WHCP 613 (.25 cu)
Advanced Persuasion and Data Display
Description: The focus of this course is on creating and delivering
persuasive presentations enhanced with visual display of
data. Building on Aristotle’s elements of persuasion — credibility,
logic and emotion — students will create persuasive content
to support their point of view. (The course does not teach the
technical aspect of building PowerPoint slides).
WHCP 615 (.25 cu)
Communication Challenges for Entrepreneurs:
“Pitching your Business”
Description: This course is designed for students who are
starting a business while at Wharton. The goal of this course
is to build on the presentation skills developed in WHCP 611
by focusing on the unique challenges entrepreneurs face when
communicating their business plan. The course will help students
understand the process, characteristics, and best practices
for communicating as entrepreneurs. Students will also receive
coaching from a successful entrepreneur, and will have the opportunity
to pitch their business ideas to investors.
Elective Courses (ASPs)
Description: There are a number of for-credit elective courses
(“Advanced Study Projects” or “ASPs”) available through the
course auction. ASP courses range from .25 cu to .5 cu, and
offer in-depth study of specific communication topics. Some
of the ASPs currently offered include:
• Advanced Persuasion: Communicating Change (.5 cu)
• Writing for Business Audiences (.25 cu)
• Communicating Decisions in Business Crises (.25 cu)
• Advanced Persuasion: Speaking Under Pressure (.25 cu)
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