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WHARTON COMMUNICATION PROGRAM WHCP 612 (.25 cu) Advanced Persuasive Speaking Description: WHCP 612 instructs students in the theory and practice of advanced persuasion, while focusing on the values inherent in communication decisions. Students will gain insights into how business leaders communicate through the media and prepare for on-camera interviews in a simulated studio environment. WHCP 613 (.25 cu) Advanced Persuasion and Data Display Description: The focus of this course is on creating and delivering persuasive presentations enhanced with visual display of data. Building on Aristotle’s elements of persuasion — credibility, logic and emotion — students will create persuasive content to support their point of view. (The course does not teach the technical aspect of building PowerPoint slides). WHCP 615 (.25 cu) Communication Challenges for Entrepreneurs: “Pitching your Business” Description: This course is designed for students who are starting a business while at Wharton. The goal of this course is to build on the presentation skills developed in WHCP 611 by focusing on the unique challenges entrepreneurs face when communicating their business plan. The course will help students understand the process, characteristics, and best practices for communicating as entrepreneurs. Students will also receive coaching from a successful entrepreneur, and will have the opportunity to pitch their business ideas to investors. Elective Courses (ASPs) Description: There are a number of for-credit elective courses (“Advanced Study Projects” or “ASPs”) available through the course auction. ASP courses range from .25 cu to .5 cu, and offer in-depth study of specific communication topics. Some of the ASPs currently offered include: • Advanced Persuasion: Communicating Change (.5 cu) • Writing for Business Audiences (.25 cu) • Communicating Decisions in Business Crises (.25 cu) • Advanced Persuasion: Speaking Under Pressure (.25 cu) 78
Financial Information Tuition and Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80 Tuition Billing, Rebates, and Surcharges . . . . . . . . . . . . . . . . . . . . . . . . . .80 Paying <strong>Your</strong> Bill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81 Fellowships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81 Financing <strong>Your</strong> Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .81 University Employment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82 Student Credit Union . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82 79
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MBA Resource Guide 2012-2013 Welcom
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The MBA Office of Academic Affairs
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