Explore Options; Plan Your MBA Academic Program

Please note: Before scheduling classes, check with the
department to determine the availability of courses for the
upcoming semester or visit either the Marketing, or operations
and information Management website at:
Marketing and Operations are two closely interrelated functional
areas in all manufacturing and service firms. This cross functional
major is designed to satisfy the strong need in industry
for MBAs with in-depth training in both areas. Graduates from
this major are better prepared to accept future career challenges.
Examples of their first job assignment include brand managers
who have to coordinate marketing and manufacturing for a
particular product, project managers in consulting firms, members
of new product development teams, leaders of quality
management programs, or managers in the service sector with
responsibility for creating and marketing new services.
The major requires 7.5 credit units and emphasizes the
integration of the two functional areas. Students are required
to take the core marketing and operations management,
Marketing Research (MKTG 756) and Integrating Marketing
and Operations (OPIM 655/MKTG 655). Remaining work
for the major is satisfied by taking four credit units of electives.
At least one credit unit must be from the Marketing department
and at least two credit units must be from the OPIM
department.
MBA Advisor: Marshall Fisher (telephone: 215.898.7721;
email: fisher@wharton.upenn.edu).
Requirements for the Major*
(Total of 7.5 credit units)
MKTG 611 Marketing core courses
and either
MKTG 612
or
MKTG613
OPIM 611/615 OPIM core courses
MKTG 756 Marketing Research
MKTG/OPIM 655 Integrating Marketing and
Operations (.5 cu)**
62
Marketing and
Operations (Joint Major)
Plus four credit units, with at least one credit unit of elective
from the Marketing Department and two credit units
of elective from the OPIM Department.
* Marketing elective coursework may not be taken on a pass/fail basis.
One credit unit of OPIM elective coursework may be taken on a pass/
fail basis each semester.
** If MKTG/OPIM 655 is not offered, it must be replaced with .5 cu of
marketing or operations elective coursework.
Operations and
Information Management
Please note: Before scheduling classes, check with the department
to determine the availability of courses for the upcoming
semester or visit the operations and information website:
The Operations and Information Management major is designed
to improve the quality and productivity of enterprises
by: (1) educating highly capable professionals; and (2) discovering,
developing, and validating new principles, theory, and
methods. Members of the department share common interests
in process management, decision-making, and information.
Our common approach to education and research is to blend
rigor and relevance. We believe in science-based management
and our work is built around models. We seek to reconcile
theory and data, and to influence practice. We are a group of
individuals with diverse interests and training; indeed, our diversity
is central to the intellectual vitality of our community.
Nevertheless, several themes characterize the questions of primary
concern to most members of the department.
• How can the speed and quality of decision-making by
individuals, groups, and organizations be improved?
• How can useful inferences be made from large datasets?
• How can supply chains be managed to provide the right
products at the right time and place for least cost
• How can organizations create high-quality and efficient
service delivery operations?
• How can the process of developing goods and services be
transformed to deliver better products more efficiently?
• How do changes in the quality, speed, and frequency of
information exchange impact an enterprise’s functions,
productivity, and organization?
The department administers MBA Program majors in:
• Operations and Information Management
• Information: Strategy and Economics
• Joint Major in Marketing and Operations Management
(with the Marketing department)
OPERATIONS AND INFORMATION MANAGEMENT
Requirements for the Major
The requirements for the OPIM major are:
• Five credit units from any courses offered by the OPIM
department, including core courses.
• OPIM courses cross-listed with other departments do count
towards the major.
• Global Consulting Practicum (MKTG 890) does count
toward the major.
• Waivers of OPIM courses do not count towards the major.
• Up to one credit unit of pass/fail elective may be counted
toward the major each semester.