CompetitionOur supply and refining segment competes primarily with ST1 Refinery <strong>AB</strong>, which owns and operates the onlyother competing oil refinery in Sweden and, to a lesser degree, with Neste Oil Corporation and <strong>AB</strong> Svenska Statoil. OutsideSweden, we compete with the refineries in northwestern Europe that can serve our target markets, primarily Scandinavia, theUnited Kingdom and Germany. The principal competitive factors affecting our refining operations are the price andavailability of crude oil and other feedstock, refinery efficiency, the refined product mix and product distribution andtransportation costs. Our marketing segment competes primarily with <strong>AB</strong> Svenska Statoil, OK-Q8 <strong>AB</strong>, ST1 Energy <strong>AB</strong> andST1 Sverige <strong>AB</strong>. The principal competitive factors affecting our marketing segment are market volume, station throughput,product price, locations of service stations and brand identification.In Sweden, we had the leading market share in 2008 in terms of sales volume of diesel, heating oil and fuel oil withapproximately 30% of diesel sales, 39% of heating oil sales and 52% of fuel oil sales, according to the Swedish StatisticalCentral Bureau. In 2009, we also had the leading marketing share in Sweden in terms of volume of diesel, heating oil andfuel oil with approximately 33% of diesel sales, 50% of heating oil sales and 48% of fuel oil sales, according to the SwedishStatistical Bureau. In 2010, we also had the leading marketing share in Sweden in terms of volume of diesel, heating oil andfuel oil with approximately 35% of diesel sales, 49% of heating oil sales and 52% of fuel oil sales, according to the SwedishStatistical Bureau. In addition, our marketing segment’s share of the Swedish retail gasoline market in terms of sales volumewas approximately 12% in 2010, based on data from the Swedish Statistical Central Bureau. This ranked fourth, behind OK-Q8 <strong>AB</strong>, with approximately 29% market share, <strong>AB</strong> Svenska Statoil, with approximately 25% market share, and Conoco JetNordic <strong>AB</strong>, with approximately 13% market share, based on data from the Swedish Statistical Central Bureau.Regulatory and Environmental MattersWe are subject to both Swedish and EU regulation on the production, storage, transportation and sale of petroleumproducts. Sweden was one of the first European countries to introduce strict environmental legislation, which required theSwedish petroleum industry to upgrade existing infrastructure earlier than other European refiners. Sweden has among thestrictest environmental specifications in the EU. Current EU regulations allow a maximum sulphur content of 10 parts permillion for gasoline and diesel, effective January 1, 2009, and an aromatic content in gasoline of 35%, effective January 1,2005.In 2006, we commissioned the hydrocracker unit at <strong>Preem</strong>raff Lysekil, which has enhanced <strong>Preem</strong>raff Lysekil’sstrong market position and enabled <strong>Preem</strong>raff Lysekil to produce more virtually sulphur-free (10 parts per million) diesel, aproduct for which there is increasing demand in Europe.After the hydrocracker unit became operational, we decreased our production of heating oil, a lower margin product,and increased our production of diesel, a higher-margin product. This has substantially improved our overall refiningmargins. Although we have made the necessary investments to meet current EU specifications, our intention is to makeadditional investments to further upgrade our refineries. We have also modified the mild hydrocracker unit at theGothenburg refinery in order to allow processing of bio-based feedstock for production of green diesel.Intellectual Property<strong>Preem</strong> holds the word and combined word and device trade mark registrations for <strong>Preem</strong> and the <strong>Preem</strong> bear logo inthe EU and Norway. <strong>Preem</strong> also holds other Swedish trade mark registrations including “Renofin,” “Minima.,” “Micro,”“OK Micro,” “OK Micropris,” “Optima,” “ProMil,” “SP Svenska <strong>Petroleum</strong>,” “Björnkoll,” “<strong>Preem</strong> Active Cleaning PowerDiesel,” “<strong>Preem</strong> ACP Diesel,” “ACP,” “EO2 DUO LS” and a three dimensional trademark portraying a <strong>Preem</strong> filling station.<strong>Preem</strong>, directly or indirectly through its subsidiaries, also holds the following domain names: “preem,”“preempetroleum,” “bjornkoll,” “renofin,” “preemgas,” “preemraff,” “bjornen,” “wwwpreem,” “preemfinans” and“svenskaoljegrossister.” The above-mentioned domain names are all held the in the top domains “.se,” “.com,” “.eu,” “.nu,”“.org,” “.biz,” “.info” and “.net.”EmployeesWe employed an average of approximately 1,300 persons in 2010, 1,400 persons in 2009 and 1,400 persons in 2008.Substantially all of our employees are represented by trade unions under collective bargaining agreements. We believe thatour relations with our employees are good. We have not been involved in any material labor disputes or experienced anydisruptions in production as a result of union activities of our employees in the last five years.Organizational structure<strong>Preem</strong> is wholly owned by <strong>Corral</strong> <strong>Petroleum</strong> <strong>Holdings</strong>. <strong>Corral</strong> <strong>Petroleum</strong> <strong>Holdings</strong> is wholly owned by Moroncha46
<strong>Holdings</strong>, which, in turn, is wholly owned by Mr. Mohammed Hussein Al-Amoudi. Mr. Al-Amoudi acquired all of theoutstanding shares of <strong>Preem</strong>, then called OK <strong>Petroleum</strong>, in 1994 and its name was changed to <strong>Preem</strong> <strong>Petroleum</strong> in 1996 andthen to <strong>Preem</strong> in 2008.On October 30, 2008, Former <strong>Corral</strong> <strong>Petroleum</strong> <strong>Holdings</strong>, which was a wholly owned subsidiary of <strong>Corral</strong><strong>Petroleum</strong> <strong>Holdings</strong>, merged into <strong>Preem</strong>, its wholly owned subsidiary. As consideration for the merger and all shares inFormer <strong>Corral</strong> <strong>Petroleum</strong> <strong>Holdings</strong>, all shares in <strong>Preem</strong> were transferred to <strong>Corral</strong> <strong>Petroleum</strong> <strong>Holdings</strong>. Former <strong>Corral</strong><strong>Petroleum</strong> <strong>Holdings</strong> was dissolved and <strong>Preem</strong> assumed all its assets and liabilities. These transactions were completed onOctober 30, 2008, after which Former <strong>Corral</strong> <strong>Petroleum</strong> <strong>Holdings</strong> ceased to exist and <strong>Preem</strong> became a wholly ownedsubsidiary of <strong>Corral</strong> <strong>Petroleum</strong> <strong>Holdings</strong>.Legal ProceedingsWe have been and are involved in various legal proceedings incidental to the conduct of our business; however, weare not involved in any governmental, legal or arbitration proceedings that have had or are expected to have significanteffects on our financial position or profitability.InsuranceOur operations are subject to all of the risks normally associated with oil refining and transportation that could resultin damage to or loss of property, suspension of operations or injury or death to personnel or third parties. We insure ourassets at levels that management believes reflect their current market value. Such assets include all capital items, such aschartered vessels, major equipment and land-based property. We own <strong>Preem</strong> Insurance Company Limited, a wholly ownedIrish insurance company, through which we insure our property and crude oil products. <strong>Preem</strong> Insurance Company Limitedthen reinsures on the international reinsurance market.We also carry <strong>publ</strong>ic and products liability insurance for legal liability for personal and property damage to thirdparties. Our refineries and businesses also are covered by business interruption insurance for interruptions beyond 40 days,on average. We also carry insurance against loss of cargo, the destruction of, or damage to, chartered vessels and equipmentin amounts, generally equal to replacement value. From time to time, however, we may not be able to obtain insuranceagainst all risks or for equipment located in some geographic areas. This insurance is subject to deductibles and does notinclude liabilities or costs and expenses related to cargo carried on ship. Our property and liability insurance does not covergradual environmental and other damage that was not the result of a sudden, unintended and unexpected insurable accident.Our operations are conducted in hazardous environments where accidents involving catastrophic damage or loss oflife could result. Litigation arising from such an event may result in our being named a defendant in lawsuits assertingmaterial claims. We insure ourselves for liability arising from our operations, including loss of or damage to third-partyproperty, death or injury to third parties, statutory workers, compensation protection, and pollution caused by a sudden andaccidental occurrence. Although there can be no assurance that the amount of insurance carried by us is sufficient to protectus fully in all events, all such insurance is carried at levels of coverage and deductibles that we consider financially prudent.A successful liability claim for which we are underinsured or uninsured could have a material adverse effect on us.Property, plant and equipmentWe own the <strong>Preem</strong>raff Gothenburg refinery and the 370 acres on which the refinery is located, and we haveeasements that ensure the refinery’s access to the harbors of Torshamnen and Skarvik by way of pipelines. We also own the<strong>Preem</strong>raff Lysekil refinery and the 465 acres on which the refinery is located as well as the harbor at Lysekil. Our mainstorage facilities, which consist of a total of approximately 37 acres, are also located in Sweden. All other properties that weuse are leased in accordance with normal market conditions.47