<strong>Wavin</strong> Annual Report 2010 | page 26Regions<strong>Wavin</strong>’s regional structure now consists of four regions rather than six, with the mature WesternEuropean markets integrated into two to benefi t from scale and to realise synergies. The Nordic(excluding the Baltic states) and the North West Europe region (the Netherlands, Germany and Belgium)merged to form the new North West Europe region. Our UK/Ireland and South West Europe (France)regions have been <strong>com</strong>bined into the new South West Europe region. In the emerging markets, theBaltic countries (Lithuania, Estonia and Latvia) were transferred from the Nordic to the Central & EasternEurope region. The South East Europe region remained unchanged.Integration ofWestern EuropeanregionsThis regional alignment will help us to both strengthen cross border activities and ensure cost effectiveoperations by harmonising and integrating processes and reducing <strong>com</strong>plexity in the organisation.It will encourage faster roll-out of innovative products and concepts across our European markets andfacilitate ongoing optimisation of our manufacturing footprint.Results per regionRevenue (€ × 1 million) 2010 2009* CHANGENorth West Europe 405.8 410.1 (1.0%)South West Europe 370.1 342.2 8.2%Central & Eastern Europe 199.0 179.3 11.0%South East Europe 197.8 184.4 7.3%Overseas and Other 58.6 43.6 34.4%Total revenue 1,231.3 1,159.6 6.2%Ebitda (€ × 1 million)North West Europe 30.7 33.3 (7.8%)South West Europe 25.7 22.1 16.3%Central & Eastern Europe 28.8 28.5 1.1%South East Europe 9.0 12.5 (28.0%)Overseas and Other 9.9 14.0 (29.3%)Total Ebitda 104.1 110.4 (5.7%)Ebitda marginNorth West Europe 7.6% 8.1%South West Europe 6.9% 6.5%Central & Eastern Europe 14.5% 15.9%South East Europe 4.6% 6.8%Overseas and Other 16.9% 32.1%Total Ebitda margin 8.5% 9.5%* Comparative figures have been adjusted to reflect the changes in regional structure.North West Europe(the Netherlands, Germany, Belgium, Denmark, Norway, Sweden, Finland)(€ × 1 million) 2010 2009* CHANGERevenue 405.8 410.1 (1.0%)Like-for-like growth % (2.7%) (18.3%)Ebitda 30.7 33.3 (7.8%)Ebitda margin % 7.6 8.1* Comparative figures have been adjusted to reflect the changed regional structure.Revenue in the North West region fell by 1.0% to € 405.8 million. The market recovery in theScandinavian countries partly <strong>com</strong>pensated for the sharp decline in the Netherlands. Ebitda came inat € 30.7 million, from € 33.3 million in 2009. The Ebitda margin dropped to 7.6%, from 8.1% in 2009.
<strong>Wavin</strong> Annual Report 2010 | page 27Difficult market inthe Netherlands;recovery inDenmarkWith the exception of the Netherlands, new build activities remained at low but stable levels, while theRepair, Maintenance and Improvement (RMI) market showed moderate growth. In the Benelux regionand Germany market positions were maintained. In Scandinavia many wholesalers have consolidatedtheir purchasing since the onset of the fi nancial crisis, and <strong>Wavin</strong> benefi ted from this trend due to itsstrong market position, broad portfolio and effective supply chain.In the Netherlands, the construction market faced a considerable downturn. Although all segmentsweakened, the residential market suffered particularly badly. Dutch consumer and producer confi denceremained low.With Tempower we launched a <strong>com</strong>prehensive solution for surface heating and cooling applications innew buildings. Intesio, our water management solution, was expanded further.The German building sector picked up. High stock levels held by <strong>com</strong>petitors early in the year pushedprices down. In the infrastructure sector, local government austerity programmes had a negative impacton revenue development. In this environment <strong>Wavin</strong> Germany maintained market positions.In Belgium, the residential sector was stimulated by the government through tax advantages, both fornew build and renovation projects. Demand in the non-residential segment was still relatively low, as<strong>com</strong>panies postponed investments. The infrastructure sector benefi ted from government investmentsin separated sewers and the extension of networks. <strong>Wavin</strong> took advantage of further substitution oftraditional materials with plastics through the introduction of the extended Tegra range of manholes andinspection chambers and further rollout of X-Stream, the drainage system for foul water and rainwater.Denmark recuperated after several years of decline. <strong>Wavin</strong> Denmark has a leading market position inbelow ground activities, for instance in the growing water management segment. With a strong productrange, intensive customer support and fl exible supply chain services progress is made in underfl oorheating. <strong>Wavin</strong> offers education and training in water management solutions in its <strong>Wavin</strong> SolutionsCentre, which was opened by the Danish Minister of Environment.In Sweden <strong>Wavin</strong> improved its position and has be<strong>com</strong>e a full range local supplier through theacquisition of the drinking water business of KWH, whose products will also be available in Norway.In Norway, we delivered a strong performance and increased our market share supported by favourablemarket conditions. The Wafi x soil and waste system was enhanced and we achieved a strong positionin cable ducting with a high quality programme.In Finland, <strong>Wavin</strong> further developed its niche position in tanks and separators.South West Europe(United Kingdom, Ireland and France)(€ × 1 million) 2010 2009* CHANGERevenue 370.1 342.2 8.2%Like-for-like growth % 6.1% (25.8%)Ebitda 25.7 22.1 16.3%Ebitda margin % 6.9% 6.5%* Comparative figures have been adjusted to reflect the changed regional structure.In the South West region, revenue increased by 8.2% to € 370.1 million. Revenue growth was driven bythe UK, where market conditions turned positive <strong>com</strong>pared to the sharp decline witnessed in 2009.Ebitda was € 3.6 million ahead of last year at € 25.7 million. The margin was 6.9%, up from 6.5% in2009, driven mainly by volume increase in the UK, which more than <strong>com</strong>pensated for the marginpressure in France.The UK construction market showed some signs of improvement, with total output rising by 3%<strong>com</strong>pared to 2009, although recovery was mixed across sectors. Spending on new housing increasedby double digit, while spending on Repair, Maintenance and Improvement (RMI) rose marginally.The signifi cant market exposure of <strong>Wavin</strong> to the new housing market in the UK led to some gains in