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PUBLICATION PAPER<br />
Improved asset management and<br />
improved<br />
performance<br />
<strong>Stora</strong> <strong>Enso</strong> Publication Paper offers a complete<br />
range of paper for books, newspapers, magazines,<br />
directories, and catalogues. The Press Selection<br />
portfolio organises products according to specifi c<br />
end-use segments to make selection of paper<br />
easier and provide better customer service.<br />
Publication Paper has a strong market position<br />
in all of its businesses in Europe, as well as<br />
worldwide.<br />
<strong>Stora</strong> <strong>Enso</strong> Publication Paper’s<br />
vision is to be its customers’ supplier<br />
of choice, thanks to effi cient<br />
and cost-competitive assets, the Press<br />
Selection portfolio, and comprehensive<br />
customer service. Publication Paper<br />
emphasises the importance of continuously<br />
improving its operations and product<br />
quality.<br />
A global strategy – a global division<br />
Following a review of <strong>Stora</strong> <strong>Enso</strong>’s organisation<br />
in 2005, a new global Publication<br />
Asset Performance Review<br />
Mill<br />
Corbehem Mill,<br />
Action Capacity Grade Country<br />
PM 3 & PM 4 Planned closure 250 000 t LWC<br />
Converting from SC to<br />
France<br />
Wolfsheck Mill Divestment 155 000 t<br />
other paper grades<br />
MF, newsprint,<br />
Germany<br />
Summa Mill Under scrutiny 405 000 t improved newsprint Finland<br />
Reisholz MIll Under scrutiny 215 000 t SC Germany<br />
LWC=light-weight coated paper, SC=super-calendered paper, MF=machine-finished paper<br />
12• STORA ENSO COMPANY 2005<br />
Paper division was formed, incorporating<br />
North American publication paper operations.<br />
This change will facilitate the<br />
exchange of best practices between<br />
European and North American operations<br />
and foster mutual collaboration<br />
and the development of a global business<br />
strategy.<br />
Initiatives to enhance profi tability<br />
The measures introduced by Publication<br />
Paper as part of the Profi t 2007 programme<br />
and the Asset Performance<br />
Review are aimed at improving the performance<br />
and profi tability of European<br />
operations.<br />
The use of shared services will be<br />
increased in administrative areas, such as<br />
human resources, accounting, purchasing,<br />
logistics, and IT to generate economies<br />
of scale and additional synergies.<br />
The Kabel and Reisholz mills in Germany<br />
and the Düsseldorf offi ce will integrate<br />
some of their administration. The<br />
Anjala, Kotka, and Summa mills will<br />
switch to a common sales and marketing<br />
department based in Anjalankoski in<br />
Finland.<br />
PM 3 at Langerbrugge Mill will shift<br />
from producing SC to SC-B grade, which<br />
is made from 100 % recovered fi bre rather<br />
than fresh fi bre. As a result of this<br />
change, the thermomechanical pulp<br />
plant will be closed, reducing energy<br />
costs.<br />
“In today’s business environment,<br />
with rising input costs, such as energy<br />
and raw materials, we need to bring our<br />
cost level down,” says Bernd Rettig,