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3 - Stora Enso

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North America<br />

North America is the world’s largest market for paper and board, and<br />

accounts for some 17% of <strong>Stora</strong> <strong>Enso</strong>’s sales, 17% of its production<br />

capacity, and 11% of the Group’s personnel. It is also the world’s<br />

largest single market for wood products, and <strong>Stora</strong> <strong>Enso</strong> is among the<br />

largest European exporters of these products to North America. Local<br />

production and sales in the USA provide a natural hedge, reducing the<br />

Group’s exposure to fl uctuations in the value of the US dollar.<br />

<strong>Stora</strong> <strong>Enso</strong> merged its North American operations into its global<br />

product divisions in 2005 to enhance its competitiveness, present<br />

a single interface to the customer, and create new opportunities for<br />

improving effi ciency, whilst facilitating global growth. <strong>Stora</strong> <strong>Enso</strong> is the<br />

continent’s leading producer of coated and super-calendered paper; and<br />

also manufactures cores and coreboard, as well as speciality paper for<br />

packaging and labelling consumer products.<br />

South America<br />

The highly competitive cost of pulpwood from<br />

fast-growing plantations makes South America<br />

a key growth area for <strong>Stora</strong> <strong>Enso</strong>. The Veracel<br />

Pulp Mill, a joint venture with Aracruz Celulose,<br />

started sustainable production of low-cost, highquality<br />

eucalyptus pulp in May 2005. <strong>Stora</strong> <strong>Enso</strong>’s<br />

share of the mill’s output is used in producing<br />

multicoated fi ne paper at the Group’s mills in<br />

China, Finland, and Germany. The potential<br />

for expanding Veracel’s operations by building<br />

a second eucalyptus fi bre line is being studied.<br />

<strong>Stora</strong> <strong>Enso</strong> is purchasing land in Southern<br />

Brazil and in Uruguay to establish 100 000<br />

hectares of plantations in both countries. The<br />

United Nations Development Programme Brazil<br />

(UNDP) is carrying out a socio-economic impact<br />

assessment of Veracel’s operations to identify and<br />

analyse the impacts on the well-being of the local<br />

communities and to recommend a development<br />

plan for the area.<br />

Publication Paper Fine Paper Packaging Boards Wood Products Pulp in bales<br />

SALES<br />

COMPANIES<br />

Argentina<br />

Buenos Aires<br />

Australia<br />

Brisbane<br />

Melbourne<br />

Sydney<br />

Austria<br />

Brand<br />

Vienna<br />

Wolfsberg<br />

Ybbs<br />

Belgium<br />

Diegem<br />

Brazil<br />

São Paulo<br />

Canada<br />

Montreal<br />

Toronto<br />

Chile<br />

Santiago de Chile<br />

China<br />

Beijing<br />

Guangzhou<br />

Hong Kong<br />

Shanghai<br />

Czech Republic<br />

Prague<br />

Zdirec<br />

Denmark<br />

Copenhagen<br />

Kolding<br />

Estonia<br />

Tallinn<br />

Finland<br />

Helsinki<br />

Kerava<br />

France<br />

La Rochelle<br />

Paris<br />

Germany<br />

Düsseldorf<br />

Hamburg<br />

Pfarrkirchen<br />

Greece<br />

Athens<br />

Hungary<br />

Budapest<br />

India<br />

New Delhi<br />

Indonesia<br />

Jakarta<br />

Ireland<br />

Dublin<br />

Italy<br />

Milan<br />

Japan<br />

Tokyo<br />

Latvia<br />

Riga<br />

Lithuania<br />

Alytus<br />

Malaysia<br />

Kuala Lumpur<br />

Europe<br />

Europe is <strong>Stora</strong> <strong>Enso</strong>’s main mark<br />

Group’s sales, 82% of its product<br />

<strong>Stora</strong> <strong>Enso</strong> is a leading producer o<br />

and Central Europe are importan<br />

products and corrugated packagi<br />

rising input costs and the increas<br />

in Europe, <strong>Stora</strong> <strong>Enso</strong> has prioriti<br />

of its European platform through<br />

assets in the region.<br />

<strong>Stora</strong> <strong>Enso</strong>’s Papyrus paper merch<br />

business rapidly and improving i<br />

markets, and became Europe’s se<br />

A stronger presence in this busin<br />

the customer and the end-user.<br />

Mexico<br />

Mexico City<br />

Netherlands<br />

Amsterdam<br />

Norway<br />

Oslo<br />

Poland<br />

Warsaw<br />

Portugal<br />

Estoril<br />

Matosinhos<br />

Russia<br />

Moscow<br />

St. Peters<br />

Singapo<br />

Singapor<br />

Slovakia<br />

Bratislav<br />

Slovenia<br />

Koper<br />

South A<br />

Cape Tow

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