3 - Stora Enso

PUBLICATION PAPER BUSINESS AREAS | A NEW PAPER MACHINE AT KVARNSVEDEN
Easy identifi cation
The Newsprint and Book Papers business
area has eight mills in Europe and North
America, producing standard newsprint,
improved newsprint, and directory and
book paper. Stora Enso has a strong position
in these markets in Europe, particularly
in Germany, the UK, and the Nordic
countries.
These grades are used in newspapers
and supplements, telephone directories,
timetables, and hardback and paperback
books. Tinted newsprint grades are used
for identifying the sports, business, and
political sections of newspapers.
Mass-circulation publications
The Uncoated Magazine Paper and Pulp
business area has paper mills in North
America, Germany, Belgium, Sweden,
and Finland, and produces machine-fi nished
(MF) and super-calendered (SC)
magazine paper. Mills in Belgium and
Germany produce SC-B from recycled
fi bre.
Uncoated magazine paper is used
mainly for periodicals and advertising
material, such as inserts and fl yers. It is
also suitable for mass-circulation products,
such as TV magazines and catalogues.
The new paper machine at
Kvarnsveden Mill started up at
the beginning of November 2005.
This major investment, valued at
approximately EUR 450 million, is part
of the Asset Restructuring Programme,
designed to increase the long-term competitiveness
of Stora Enso’s assets and
meet customers’ growing quality
demands. Featuring the latest technology,
14• STORA ENSO COMPANY 2005
Going upmarket
The Coated Magazine Paper business
area has paper mills in France, Germany,
Finland, and North America. These produce
coated magazine paper, such as
rotogravure and offset products in matt,
silk, and glossy grades. General and special-interest
magazines are among the
most important end-uses for coated magazine
paper. Other end-uses include supplements,
advertising material, magazine
covers, and premium and homeshopping
catalogues. •
Press Selection
Price
WFC
MWC
LWC
MFC
SC
MFS
NEWS
Perceived print quality
A complete range of publication paper from
a single source.
Investing in new technology for quality
Equipped with a large new paper machine, Kvarnsveden Mill is a major producer of high-quality uncoated
super-calendered magazine paper. The mill is located close to good fresh fi bre sources and produces grades
that benefi t from properties of spruce pulpwood. “Meeting our customers’ needs in terms of paper quality is
our fi rst priority,” says Lars-Ove Staff, Managing Director, Kvarnsveden Mill.
the new paper machine (PM 12)
produces high-quality, uncoated supercalendered
magazine paper (SC) – and
strengthens Stora Enso’s position on the
SC paper market. The consumption of
SC paper in catalogues and retailing is
rapidly increasing.
The start-up of PM 12 coincides with
the switchover of PM 3 at Langerbrugge
Mill from high-quality SC to exclusively
Making choosing paper easier
Stora Enso Press Selection is a
complete range of publication paper
for newspapers, magazines,
catalogues, books, directories, and
advertising media. Press Selection
products are arranged under
categories linked to specifi c end-use
segments in the publishing, retail, and
printing industry to make it easier for
customers to select the paper best
suited for their needs.
The Asset Restructuring Programme
carried out in Europe has further
strengthened the Press Selection
offering. New brands, such as
InnoPress and MagniPress Bulky, were
launched in 2005, and several existing
brands have been enhanced with new
quality standards and improved
availability.
Meeting customer requirements
Time Inc., a key customer of
Stora Enso, comments on their
requirements for paper suppliers
in the Sustainability 2005 report
on pages 32–33.
SC-B paper and the divestment of
Wolfsheck Mill, where PM 5 will cease
production of SC paper.
Targeting new markets
Thanks to its new paper machine,
Kvarnsveden will be able to offer customers
a wider product range and fl exibly
adjust to market developments.