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FOREST PRODUCTS STORA ENSO TIMBER IN THE USA<br />
Meeting the needs of the US construction market<br />
– from the Czech Republic<br />
<strong>Stora</strong> <strong>Enso</strong> Timber’s sawmills in Plana and Zdirec in the Czech Republic are strategically important for<br />
<strong>Stora</strong> <strong>Enso</strong> Timber as cost-competitive manufacturing sites in Central Europe. Both sawmills are located<br />
close to good raw material resources. Plana produces standardised building materials, mainly for the<br />
North American market, including studs and fi nger-jointed and machine stress-rated materials for the<br />
house-building industry. Zdirec’s focus is on manufacturing premium-quality framing and roofi ng<br />
materials for European customers.<br />
Adding value to<br />
the customer experience<br />
Products are sold in the USA through<br />
<strong>Stora</strong> <strong>Enso</strong> Timber’s sales offi ces in Portland<br />
and Atlanta, and delivered through<br />
stockholding and distribution operations<br />
in various ports on the East Coast.<br />
<strong>Stora</strong> <strong>Enso</strong> Timber’s main markets in the<br />
USA include North and South Carolina,<br />
Texas, and Alabama. The customer base<br />
includes wholesale distribution companies,<br />
industrial end-users, as well as retail<br />
customers.<br />
The product portfolio of the Plana<br />
Sawmill has been developed and tailored<br />
to suit the US and other markets where<br />
similar standard products are used in<br />
construction, such as Australia, the UK,<br />
Japan, and South-East Asia. “We constantly<br />
review our product and service<br />
offering against the needs of our customers.<br />
Our local representatives link these<br />
needs with our production capability<br />
and delivery potential. We can add value<br />
for our customers by offering more<br />
refi ned products and by optimising product<br />
and service quality to meet their<br />
needs,” says Peter Kickinger, Executive<br />
Vice President, <strong>Stora</strong> <strong>Enso</strong> Timber.<br />
Good customer relationships<br />
Sherwood Lumber Corporation, a Long<br />
Island-based wholesale distributor with<br />
several port facilities handling lumber<br />
and plywood, is one of <strong>Stora</strong> <strong>Enso</strong><br />
Timber’s customers for stud products<br />
in the USA.<br />
“Our relationship and co-operation<br />
with <strong>Stora</strong> <strong>Enso</strong> have been excellent. We<br />
are extremely satisfi ed with their shipping<br />
schedules, documentation, and the<br />
level of service and consistency of the<br />
loadings coming out of Europe,” says<br />
Andrew Goodman, Sherwood Lumber’s<br />
President & CEO.<br />
Sherwood Lumber has supplied its<br />
retail customers in the Northeast with<br />
<strong>Stora</strong> <strong>Enso</strong> stud products for four years.<br />
<strong>Stora</strong> <strong>Enso</strong> studs are certifi ed by the<br />
American Lumber Standard (ALS)<br />
and have established a reputation as a<br />
premium product.<br />
“There is a high recognition of the<br />
<strong>Stora</strong> <strong>Enso</strong> brand in the marketplace.<br />
<strong>Stora</strong> <strong>Enso</strong>’s product quality is highly<br />
regarded among our customers, and they<br />
insist on <strong>Stora</strong> <strong>Enso</strong> products,” according<br />
to Sales Director Dave Gaudreau at<br />
Sherwood Lumber. •<br />
STORA ENSO COMPANY 2005• 27
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