Marketing & Product Guide P6: BBQ Central At the LCBO August 19
Marketing & Product Guide P6: BBQ Central At the LCBO August 19
Marketing & Product Guide P6: BBQ Central At the LCBO August 19
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Nesting Table Baskets<strong>Product</strong> PlacementToo many facings of <strong>the</strong> same product will make <strong>the</strong> display seem cluttered, dulling <strong>the</strong>impact of <strong>the</strong> products being promoted.By following <strong>the</strong> basic principle of ‘like product with like product’, you will accomplisha <strong>the</strong>med, fully stocked and customer friendly fixture.Remember to consider <strong>the</strong> colour, size and type when building your display.Placing complementary colours next to each o<strong>the</strong>r also enhances <strong>the</strong> look of <strong>the</strong> display.Items on <strong>the</strong> Display Tables should not ‘compete’ with each o<strong>the</strong>r.Nesting Table BasketsAll nesting tables must have a basket on each cornerof <strong>the</strong> table.Select one product to merchandise in each basket tocomplement <strong>the</strong> <strong>the</strong>me. Sign <strong>the</strong> product with metal signholders and black sign inserts.TRADE COPY ONLYEach medium-sized basket holds two cases of 750 mLproduct or one case of 1000 mL /1500 mL product.Example ofbasket with sign<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - <strong>BBQ</strong> <strong>Central</strong> at <strong>the</strong> <strong>LCBO</strong> 1<strong>19</strong>
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