Marketing & Product Guide P6: BBQ Central At the LCBO August 19

More documents

Recommendations

Info

Promotional Fixture Featured GiftsGift ComponentsLCBO# Description Price293357 Tunisia Fabric Bottle Bag (available in 3 colours) $5.95 each293373 Gotch Fabric Bottle Bag (available in 3 colours) $5.95 each293381 PVC Wince Cooler Bag (available in 3 colours) $5.95 each293126 Glass Fish Bottle Stopper (available in 2 styles) $4.95 each293233 Large Ribbed Party Tub (available in 3 colours) $9.95 each296749 Party Tub Wrap Kits $3.50 per gift wrapped293241 Small Ribbed Beer Pails (available in 3 colours) $5.95 each296731 Beer Pail Wrap Kits $3.50 per gift wrappedNote: Items are packed in cases of 12 units with the exception of the Large RibbedParty Tubs and Party Tub Wrap Kits – they are case packed in units of 6.Any residual inventory from last summer should also be merchandised duringPT6 to help sales.LCBO# Description Price245795 Good Vibrations Toucan Bag $5.95 each244368 Summer Party Tubs $8.95 each244335 Summer Beer Pails $5.95 eachTRADE COPY ONLY32 Promotional Turn 6
Promotional Fixture Featured GiftsMerchandising Instructions - Promotional FixturePromotional Fixture End - Top ShelfContinue to merchandise the bottle Bags on the top shelf of the Promotional Fixture End.Remove 1-2 of each bag versions from their packaging and display them with productssuitable for your store demographics. The balance of the bags must be merchandisedin the Acrylic Fabric Bag Holder. The Glass Fish Bottle Stoppers should also bemerchandised on the top shelf.Promotional Fixture End - Middle And Bottom ShelfContinue to merchandise the assembled Small Ribbed Beer Pails, on the middle shelfand the Large Ribbed Party Tubs on the bottom shelf. All pails should be pre wrappedwith product that is suitable for your store demographics. Should the pails sell down,merchandise the remaining gifts alongside with the Year-Round Boxes (LCBO #178723One-Bottle Box and #LCBO 178764 Two-Bottle Box).Participating ProductsContinue to display the Large Ribbed Party Tubs and the Small Ribbed Beer Pails withproducts that are suitable for your store demographics. Ensure the Large Ribbed PartyTubs and the Small Ribbed Beer Pails are pre-wrapped with product as we do notrecommend they be sold on their own.As an alternative option, display the gifting items with products that best suit your storesdemographics and/or per Store Managers discretion. Please refer to page 21 in theadvertising section for a list of participating products.Preparation GuidelinesTRADE COPY ONLYWe recommend making 12 gifts at a time as there is enough material in each Wrap Kit toprepare 12 vessels. If you run out of the Wrap Kits, order the Year Round Wrap Kit LCBO151688 from your supplying warehouse. Ensure you use a Generic Gift Tag to itemize thecomponents and products in the pre wrapped vessel.Write the following on the Generic Gift Tags(available from Central Supply re-order 691311):• Product Name(s)• Product LCBO#(s)• Product Price(s)• Vessel LCBO#• Vessel Price• Wrap Kit LCBO#• Wrap Kit Charge ($3.50)• Total PriceMarketing & Product Guide - BBQ Central at the LCBO 33
Page 1: Marketing & Product GuideDISPLAY ta
Page 8 and 9: Promotional Signs - Hot ButtonsHot
Page 10: Promotional Signs - Exterior Transp
Page 14 and 15: Promotional Signs - Perimeter Trans
Page 16 and 17: Promotional Signs - PodsComponent W
Page 18 and 19: Promotional SignsComponent Where to
Page 20 and 21: Promotional Signs - On ShelfSigns
Page 23 and 24: Bag in BoxOverviewThese Internation
Page 25: Summer Rosé ProgramNO CHANGEOvervi
Page 28: Ready to DrinkParticipating storesP
Page 31: Promotional FixtureFeatured GiftsDu
Page 35 and 36: Promotional Fixture Featured Gifts
Page 37 and 38: Pod ProgramOverviewThe pod display
Page 39 and 40: Seasonal & New Product Fixture Prog
Page 41 and 42: Seasonal & New Product Fixture Prog
Page 43 and 44: Front End MerchandiserOverviewThe n
Page 45: Wine FridgeOverviewThe Wine Fridge
Page 49 and 50: Summer Wine ProgramSold Space Progr
Page 53 and 54: Mini Thematic - Promotional Fixture
Page 55 and 56: Special Promotions FixturesPrevious
Page 57 and 58: Exterior Springer SignKey DatesInst
Page 59 and 60: Shopping Cart SignsOverviewThe insi
Page 61 and 62: goLOCAL FSI FixtureProgram Overview
Page 63 and 64: Ontario Popular PickPopular PickPel
Page 65 and 66: “Vintages Superstars” ProgramOv
Page 67 and 68: Vintages BAM & LTO SignageOverviewC
Page 69 and 70: Ontario Craft Beer End AisleNote: E
Page 71 and 72: Craft Beer ProgramNO CHANGEFormerly
Page 73 and 74: NEW Brewing AwardsParticipating Sto
Page 76 and 77: Food & DrinkMerchandisingThis issue
Page 78 and 79: Food & DrinkContinuedLCBO# Descript
Page 80 and 81: Participating StoresColumn HeadingS
Page 82 and 83:
Participating StoresThis list is in
Page 84 and 85:
Page 86 and 87:
Page 89 and 90:
Display Programs - Participating Pr
Page 91 and 92:
Shelf ExtendersRefer to the Partici
Page 93 and 94:
Shelf ExtendersContinuedExtenderLoc
Page 95 and 96:
Discovery & Green ExtendersDiscover
Page 97 and 98:
Limited Time OffersLCBO#CaseConvers
Page 99 and 100:
Limited Time OffersContinuedLCBO#Ca
Page 101 and 102:
Limited Time OffersContinuedLCBO#Ca
Page 103 and 104:
Value Add ProgramSales Representati
Page 105 and 106:
Bonus AIR MILES® Reward MilesLCBO#
Page 107 and 108:
Bonus AIR MILES® Reward MilesConti
Page 109:
Bonus AIR MILES® Reward MilesConti
Page 112 and 113:
Display TableMerchandisingGuideline
Page 114 and 115:
Nesting Table BasketsProduct Placem
Page 116 and 117:
Nesting Table MapUse for all Nestin
Page 118 and 119:
Nesting Table Theme: N2goLOCAL: Red
Page 121 and 122:
Promo Table ThemesPromotional Table
Page 123 and 124:
Brand Hi Lite Program - Display Loc
Page 125 and 126:
Brand Hi Lite Program - Product Pla
Page 127:
Brand Hi Lite Program - Product Pla
show all

Marketing & Product Guide P6: BBQ Central At the LCBO August 19

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?