Marketing & Product Guide P6: BBQ Central At the LCBO August 19

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Beer ProgramOntario Craft Beer End AisleBrewery Spotlight: Tree Brewing Co.Craft Beer ProgramOntario Craft Beer (Quarterly Program)TRADE COPY ONLY
Ontario Craft Beer End AisleNote: Effective PT6, the OCB End Aisle pricer cards will be replaced with shelftalkers. This will make it consistent with our thematic End Aisles, which havealready transitioned to Shelf Talkers.Program DetailsThe Ontario Craft Beer End Aisle is a year-round program.Implementation is mandatoryKey DatesInstall Date: August 19, 2012Take Down: September 16, 2012ComponentsPre-Printed Shelf Talkers (ENG) – DMS - 13068-42Pre-Printed Shelf Talkers (FRE) – DMS -13068-43End Aisle Backer Card (same) – OCBEA01Participating ProductsTRADE COPY ONLYOCB End Aisle Backer CardRe-order # OCBEA01LCBO# Brand Price Size (mL) Brewery Distributor Code255091 Muskoka Cream Ale $13.10 6 x 355 Muskoka 3436177089 Cameron’s Mixer Pack $8.95 4 x 341 Cameron’s 41331104 Mill St. Tankhouse Ale $13.15 6 x 341 Mill Street 1950Participating Stores1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243,288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549,556, 579, 619, 623, 624, 630, 70272 Promotional Turn 6
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Marketing & Product GuideDISPLAY ta
Page 8 and 9:
Promotional Signs - Hot ButtonsHot
Page 10:
Promotional Signs - Exterior Transp
Page 14 and 15:
Promotional Signs - Perimeter Trans
Page 16 and 17:
Promotional Signs - PodsComponent W
Page 18 and 19: Promotional SignsComponent Where to
Page 20 and 21: Promotional Signs - On ShelfSigns
Page 23 and 24: Bag in BoxOverviewThese Internation
Page 25: Summer Rosé ProgramNO CHANGEOvervi
Page 28: Ready to DrinkParticipating storesP
Page 31 and 32: Promotional FixtureFeatured GiftsDu
Page 33 and 34: Promotional Fixture Featured GiftsM
Page 35 and 36: Promotional Fixture Featured Gifts
Page 37 and 38: Pod ProgramOverviewThe pod display
Page 39 and 40: Seasonal & New Product Fixture Prog
Page 41 and 42: Seasonal & New Product Fixture Prog
Page 43 and 44: Front End MerchandiserOverviewThe n
Page 45: Wine FridgeOverviewThe Wine Fridge
Page 49 and 50: Summer Wine ProgramSold Space Progr
Page 53 and 54: Mini Thematic - Promotional Fixture
Page 55 and 56: Special Promotions FixturesPrevious
Page 57 and 58: Exterior Springer SignKey DatesInst
Page 59 and 60: Shopping Cart SignsOverviewThe insi
Page 61 and 62: goLOCAL FSI FixtureProgram Overview
Page 63 and 64: Ontario Popular PickPopular PickPel
Page 65 and 66: “Vintages Superstars” ProgramOv
Page 67: Vintages BAM & LTO SignageOverviewC
Page 71 and 72: Craft Beer ProgramNO CHANGEFormerly
Page 73 and 74: NEW Brewing AwardsParticipating Sto
Page 76 and 77: Food & DrinkMerchandisingThis issue
Page 78 and 79: Food & DrinkContinuedLCBO# Descript
Page 80 and 81: Participating StoresColumn HeadingS
Page 82 and 83: Participating StoresThis list is in
Page 89 and 90: Display Programs - Participating Pr
Page 91 and 92: Shelf ExtendersRefer to the Partici
Page 93 and 94: Shelf ExtendersContinuedExtenderLoc
Page 95 and 96: Discovery & Green ExtendersDiscover
Page 97 and 98: Limited Time OffersLCBO#CaseConvers
Page 99 and 100: Limited Time OffersContinuedLCBO#Ca
Page 101 and 102: Limited Time OffersContinuedLCBO#Ca
Page 103 and 104: Value Add ProgramSales Representati
Page 105 and 106: Bonus AIR MILES® Reward MilesLCBO#
Page 107 and 108: Bonus AIR MILES® Reward MilesConti
Page 109: Bonus AIR MILES® Reward MilesConti
Page 112 and 113: Display TableMerchandisingGuideline
Page 114 and 115: Nesting Table BasketsProduct Placem
Page 116 and 117: Nesting Table MapUse for all Nestin
Page 118 and 119:
Nesting Table Theme: N2goLOCAL: Red
Page 121 and 122:
Promo Table ThemesPromotional Table
Page 123 and 124:
Brand Hi Lite Program - Display Loc
Page 125 and 126:
Brand Hi Lite Program - Product Pla
Page 127:
Brand Hi Lite Program - Product Pla
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Marketing & Product Guide P6: BBQ Central At the LCBO August 19

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