Marketing & Product Guide P6: BBQ Central At the LCBO August 19
Marketing & Product Guide P6: BBQ Central At the LCBO August 19
Marketing & Product Guide P6: BBQ Central At the LCBO August 19
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“Vintages Superstars” ProgramOverviewEffective PT4 2012, <strong>the</strong> “Vintage s Love s”basket program has converted to <strong>the</strong>Vintage s Superstar program. There will bethree Ontario Superstars per period: two<strong>LCBO</strong> wines and one Vintage s Essential.Participating <strong>Product</strong>Tawse Sketches Of Niagara ChardonnayVQA Niagara Peninsula089037 (D) 750mLPrice $<strong>19</strong>.95Key DatesInstall: <strong>August</strong> <strong>19</strong>, 2012.Takedown: September 15, 2012.Kit 1 + Kit 2 will be to be shippedvia store mailbag.Participating StoresKit 1 (Shelf Talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 36, 37, 44,55, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85,93,97, 99, 102, 124, 130, 144, 145, 154, 163,168, 182, 188, <strong>19</strong>1, <strong>19</strong>7, <strong>19</strong>9, 200, 201, 202,207, 214, 218, 223, 233, 237, 244, 248, 249,260, 263, 265, 268, 269, 278, 296, 311, 324,340, 351, 353, 354, 359, 372, 373, 381, 384,386, 392, 403, 404, 415, 420, 425, 426, 427,430, 431, 432, 441, 444, 456, 461, 482, 483,485, 497, 499, 501, 515, 521, 526, 528, 532,533, 534, 538, 547, 556, 559, 568, 589, 601,602, 637, 677Kit 2 (All Signage)1, 10, 12, 13, 15, 17, 18, <strong>19</strong>, 21, 22, 26, 31, 38,40, 57, 58, 95, 106, 115 132, 143, 148, 149, 156,164, 171, 179, 185, 187, <strong>19</strong>5, <strong>19</strong>8, 209, 210, 212,217, 226, 243, 252, 253, 255, 287, 288, 298,300, 325, 326, 329, 333, 334, 344, 346, 355,360, 361, 367, 371, 378, 383, 385, 387, 390,393, 394, 397, 398, 407, 411, 412, 416, 417,437, 438, 445, 457, 459, 465, 470, 481, 486,490, 491, 494, 495, 505, 511, 512, 522, 523,536, 542, 544, 545, 546, 549, 553, 555, 566,569, 572, 573, 575, 579, 586, 590, 593, 605,614, 616, 617, 6<strong>19</strong>, 623, 624, 629, 630, 631,632, 634, 635, 641, 698, 700, 702, 703, 771, 776Merchandising InstructionsBasket Sign Insert• Merchandise <strong>the</strong> participating productin a basket next to/near <strong>the</strong> <strong>LCBO</strong>Ontario VQA wines section.• Insert <strong>the</strong> basket sign insert into <strong>the</strong>Large Metal Sign Holder(<strong>Central</strong> Supply #691089)• Display <strong>the</strong> fully merchandised basketin <strong>the</strong> <strong>LCBO</strong> Ontario VQA wines sectionnextto <strong>the</strong> VQA fixture.• Take down once stock is sold out, or bySeptember 15, 2012.TRADE COPY ONLYPre-printed Shelf Talker• Install <strong>the</strong> pre-printed shelf talker in frontof <strong>the</strong> featured product, in its on-shelfposition within <strong>the</strong> Vintage s section, witha with a Miracle Stick (<strong>Central</strong> Supply#692012)or 2” shelf clip for Vintage s (hello<strong>LCBO</strong> –re-order #LC1506).• Take down once stock is sold out, or bySeptember 15, 2012.68 Promotional Turn 6
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