Marketing & Product Guide P6: BBQ Central At the LCBO August 19

Brand Hi Lite Program – Product PlacementContinuedShelf TalkersThis turn, we are doing something different.We are introducing shelf talkers that will highlight the 30 products that will bemerchandised on the Halo Columns. Each shelf talker will provide a description of theproduct, image, and a QR code that will provide additional information to the customer.Beer QR Codes (8 versions of QR’s, one for each product) - will lead the customer back to ourexisting Mobile Optimized Beer Selector.Spirits QR Codes (13 versions of QR’s, one for each product) - will open the customer’se-mail program, and open a self populated e-mail that will allow them to ‘e-mail a friend’information about this great product they found at the LCBO.Ready to Drink QR Codes (9 versions of QR’s, one for each product) - will open the customer’se-mail program, and open a self populated e-mail that will allow them to ‘e-mail a friend’information about this great product they found at the LCBO.NOTE: Artwork for shelf talkers is not complete at the time of this guide’spublication.Brand Hi Lite DisplaysPlease merchandise products selections as indicated on each shelf for all brand hi litedisplays.Brand Hi Lite #1 – Ketel OneTRADE COPY ONLYShelf LCBO # Description Format CasesShelf #1 (Top) 456095 Ketel One 750 mLShelf #2 456095 Ketel One 750 mLShelf #3 456095 Ketel One 750 mLShelf #4 456095 Ketel One 750 mLShelf #5 456095 Ketel One 1140mL*Please merchandise products selections as indicated on each shelf.2cases2cases2cases2cases2casesMarketing & Product Guide - BBQ Central at the LCBO 129