Catalog 2010-2011 - South Texas College

IBUS 1301PRINCIPLES OF EXPORTSCRT HRS:03 LEC HRS:03 LAB HRS:00This course is a study of export management processand procedures. Topics include governmental controlsand compliance, licensing of products, documentation,commercial invoices and traffic procedures. Applicationto human and public relations, management of personnel,finance, and accounting procedures are stressed.Prerequisite: None.IBUS 1305INTRODUCTION TO INTERNATIONALBUSINESS/TRADECRT HRS:03 LEC HRS:03 LAB HRS:00This course covers the techniques for entering theinternational marketplace. Emphasis is on the impactand dynamics of socio-cultural, demographic, economic,technological, and political-legal factors in the foreigntrade environment. Topics include patterns of world trade,internationalization of the firm, and operating proceduresof the multinational enterprise.Prerequisite: None.IBUS 2345IMPORT CUSTOMS REGULATIONS ICRT HRS:03 LEC HRS:03 LAB HRS:00This is a study of the duties and responsibilities of thelicensed customs broker. Topics include process forcustoms clearance including appraisement, bondedwarehouse entry, examination of goods, harmonizedtariffs, fees, bonding, penalties, quotas, immediatedelivery, consumption, liquidation, computerizedsystems, laws, and regulations.Prerequisite: None.IBUS 2371IMPORT CUSTOMS REGULATIONS IICRT HRS:03 LEC HRS:02 LAB HRS:02This course is a continuation of Import CustomsRegulations I. Topics include the history and use of theU.S. Harmonized Tariffs schedule, fees, importation,general provisions, rules of origin, air regulations,export control, administrative foreign trade zones,export controls, and issues related to the import lawsand regulations.Prerequisite: IBUS 2345.LMGT 1319INTRODUCTION TO BUSINESS LOGISTICSCRT HRS:03 LEC HRS:03 LAB HRS:00This course provides a systems approach to managingactivities associated with traffic, transportation, inventorymanagement and control, warehousing, packaging, orderprocessing, and materials handling.Prerequisite: None.LMGT 1321PRINCIPLES OF MATERIAL MANAGEMENTCRT HRS:03 LEC HRS:03 LAB HRS:00This course introduces the principles of materialmanagement to include inventory control and forecastingactivities.Prerequisite: None.LMGT 1325WAREHOUSE AND DISTRIBUTION CENTERMANAGEMENTCRT HRS:03 LEC HRS:03 LAB HRS:00This course emphasizes physical distribution and totalsupply chain management. It includes warehouseoperations management, hardware and softwareoperations, bar codes, organizational effectiveness,just-in-time manufacturing, continuous replenishment,and third party.Prerequisite: LMGT 1319.MRKG 1301CUSTOMER RELATIONSHIP MANAGEMENTCRT HRS:03 LEC HRS:03 LAB HRS:00Topics in this course address general principles ofcustomer service including skills, knowledge, attitudes,and behaviors.Prerequisite: None.MRKG 1311PRINCIPLES OF MARKETINGCRT HRS:03 LEC HRS:03 LAB HRS:00This course is an introduction to the marketing mixfunctions and process; identification of consumerand organizational needs; explanation of economic,psychological, sociological, environmental, and globalissues. A description and analysis of the importance ofmarketing research is also provided.Prerequisite: None.MRKG 1313PUBLIC RELATIONSCRT HRS:03 LEC HRS:03 LAB HRS:00This course is an exploration of theories, techniques,and processes of public relations including means ofinfluencing methods of building good will, analysis ofmedia, obtaining publicity, and implementation of publicrelations programs.Prerequisite: None.MRKG 2333PRINCIPLES OF SELLINGCRT HRS:03 LEC HRS:03 LAB HRS:00This course is an overview of the selling process.Identification of the elements of the communicationprocess between buyers and sellers and examination ofthe legal and ethical issues of organizations which affectsalespeople are included.Prerequisite: None.MRKG 2349ADVERTISING AND SALES PROMOTIONCRT HRS:03 LEC HRS:03 LAB HRS:00This course covers integrated marketing communications.It includes advertising principles and practices. Emphasisis on multi-media of persuasive communication includingbuyer behavior, budgeting, and regulatory constraints.Prerequisite: None.BUSINESSCOMPUTERSYSTEMSARTC 1413DIGITAL PUBLISHING ICRT HRS:04 LEC HRS:03 LAB HRS:03This course is the study of the fundamentals of usingdigital layout as a primary publishing tool and the basicconcepts and terminology associated with typographyand page layout.Prerequisite: ITSC 1409.ARTV 14453-D MODELING AND RENDERINGCRT HRS:04 LEC HRS:03 LAB HRS:03This is a studio course in technique of three-dimensional(3-D) modeling utilizing industry standard software.Topics include the creation and modification of 3-Dgeometric shapes; variety of rendering techniques; useof camera, light sources, texture, and surface mapping.Prerequisite: ITSC 1409.FLMC 2431VIDEO GRAPHICS AND VISUAL EFFECTS IICRT HRS:04 LEC HRS:03 LAB HRS:04This course is the study of the applications of computersCourse Descriptions239