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<strong>Globe</strong> 2012 annual reportmessageYour Company concluded 2012 with recordbreakingperformance. Consolidated servicerevenues were at an all-time high of ₱82.7B– a strong 6% above last year’s, reflectingtremendous growth despite a very challengingcompetitive environment. Core net incomesustained healthy growth of 2% to ₱10.3B,revealing highly positive business momentumwhen isolated from one-time, nonrecurringexpenses. Against a compelling backdropof outstanding business outcomes, we alsoincreased our dividend payout by 3% andremained true to our policy of distributing 75%to 90% of the previous year’s core net income.These results reflect your Company in fightingform as a true market challenger wrestlingcompetition, winning over consumer preference,and championing integrity in business practice.We have been driving a total transformation for the past3 years, all throughout anchoring every move on strongcustomer-focus and an enriched experience. Followingthrough on our commitment, we are transforming holisticallyto serve customers better.We set out to build a brand new network that would greatlyimprove the quality of mobile experience in the Philippines.At this point, I am proud to announce that close to 90%of cell sites nationwide have already been replaced withstate-of-the-art equipment that will bring pervasive 3Gsignal. Progressively in metro cities, we are rolling out4G/LTE performance and services with close to 800 sitesstrong before 2014. Capacity boosting for all our facilitiesis simultaneously underway as we are laying out anadditional 12,000 kilometers of fiber-optic cable across thecountry. This entire undertaking importantly greens ouroperations with dramatically lower power consumption anda much smaller carbon footprint as we forge on with ourforward-looking thrust towards environmental care and thesustainability of our operations. We have adopted and willcontinue to employ eco-friendly solutions such as the moreprevalent use of solar-power and deep cycle batteries, aswell as the shift to outdoor facility models that cancel theneed for air-conditioning.We also endeavored to integrate 200-plus antiquated ITsystems to raise the bar of how we deal with customers.Our IT transformation is well underway to enable theseamless stitch between service subscriptions andreal-time billing, all the way through to comprehensiveafter-sales service. We have just freshly launched a newbusiness support system to this end that dramaticallychanges the workflow for our front-liners, and the overallexperience for our customers in corollary improvement.Soon a new business intelligence platform shall come online as well to know customers more intimately, and in sodoing, we shall be able to develop spot-on services forthem with more relevance and urgency.₱82.7billionConsolidated ServiceRevenues₱10.3billionCore Net Income₱67.2billionMobile RevenuesIn 2012, <strong>Globe</strong> set new records, moved closerto superior customer experience, and marchedsteadfastly towards long-term competitiveness.8 9

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