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Globe 2012 annual reportempowering you, your wayEmpowering You, Your WayThe Globe Way is to make great things possible the customer’s way. The subscribers of Globe Telecom are empoweredto choose and customize their mobile and internet needs by offering the most diverse and flexible products and services.Customization was pioneered by Globe in 2010 and has ever since changed the face of the telecommunications scene.My Super Plan has proven to be the most flexible and customizable postpaid plan in the market until today. My Super Plan letsthe subscribers choose and design their own postpaid plan depending on their needs, preferred freebies and services and ofcourse, the best devices to enjoy. In addition, Globe allows an exclusive perk of a 7-day phone warranty should a customeravail a plan but is not satisfied with the handset of his choice. This privilege can be availed by the customer immediately with noquestions asked.Product and ServicesPostpaidGlobe Telecom sustained its undisputed leadership inthe postpaid segment in 2012, proactively riding on theincreasing popularity of smartphones among Filipinosand offering these mobile devices under its suite of fullycustomizablepostpaid plans.Aside from the revolutionary and game-changing MySuper Plan that changed the landscape of postpaid, Globeexpanded its roster of postpaid plans to a more targetedset of subscribers. Unli Surf Combo plans catered to userswith heavy mobile browsing needs, Family Combo plansare perfect for families or groups of individuals that letthem enjoy 3 postpaid lines, 3 phones, and 3 unlimitedservices under one bill, Load Tipid Combo plan that allowssubscribers to set their monthly plan limit, choose their owngadget, and use their monthly consumable to avail of prepaidpromos, and Platinum plans that give customers unparalleledservice bundled with the most exclusive privileges.Keeping its partnerships stronger with the world’s leadingdevice manufacturers, Globe launched the Nokia Lumia800, Blackberry® Curve 9220. Blackberry® Curve 9320,Samsung Galaxy SIII, Samsung Galaxy Note 2, and thehighly-anticipated Apple iPhone 5 bundled with itsinnovative postpaid plans with the best offers, freebies, anddeals.Globe was also first to unveil the country’s initial range ofLTE smartphones such as the Huawei Ascend P1 LTE andthe ZTE T81 powered by its now-growing LTE networkacross the country.prepaidGlobe Prepaid has transformed the mobile network scenarioand established its position as the youth-friendly call, textand mobile internet provider. With majority of the mobilephone users come from the youth, the network is aiming tofully cater the young generation.To complement the launch of the user-friendly mobile selfservicemenu, *143#, Globe Prepaid unveiled its ChooseYour Promo offerings which introduced four new servicesfrom Globe Prepaid – the Unli All Trio, All Net 25, Unli Tingiand the sought-after comeback of the Immortal offers –Immortal Trio and Immortal Txt.Through *143#, Globe Prepaid subscribers can enjoy the latestprepaid offers bundled with text, call and mobile browsing servicesavailable in different prices and validity periods.Unli All Trio is the ultimate service that provides unlimited onnetcalls and texts and unlimited mobile browsing for as lowas ₱60 a day while All Net 25 provides unlimited all-networkSMS and 10 minutes of all-network calls, 50 minutes ofon-net calls and additional 5MB of consumable facebookbrowsing for ₱25 a day. Meanwhile, Immortal Trio provides50 on-net SMS plus 5 all-network texts and 5 minutes ofon-net calls for only ₱25, while Immortal Txt provides 25on-net SMS and 5 all-network SMS for only ₱15. Completingthe Choose Your Promo suite is Unli Tingi, offering unlimitedall-network texts, unlimited on-net calls and unlimited mobilebrowsing valid for 1 hour for only ₱5.To keep up with the social networking phenomenon in thePhilippines, Globe launched promos that give subscribersfree access to their favorite sites. Globe Prepaid launchedSuperFB10 for all-day unlimited access to Facebook for anaffordable subscription fee of ₱10, while Globe Prepaid andTM gave its subscribers free Twitter access for one month.Globe Prepaid also expanded its Blackberry® servicesto include Blackberry® Chat, which provided subscriberswith unlimited BlackBerry® Messenger and free 100 SMSto Globe and TM subscribers for ₱15 a day. On the otherhand, Globe Prepaid and TM boosted their mobile browsingofferings with the launch of three data packages that costonly ₱20 per subscription: Social20 for 1 day unlimitedaccess to Facebook, Twitter, and Multiply, Fun20 for 1 dayunlimited access to Facebook and YouTube, and Mail20 for 1day unlimited access to Facebook, Yahoo! Mail and Gmail.To cap it off, Globe Prepaid transformed its promo portfoliowith the introduction of GoAllNet and GoUnli. GoAllNet offersunlimited SMS to all networks with 60 minutes calling, ofwhich 10 minutes is for all networks and free Facebook foras low as ₱25 for a day.GoUnli, on the other hand, provides unlimited calling toGlobe/TM, unlimited texts to all networks, plus unlimitedFacebook for as low as ₱30 per day.With these new offers, Globe Prepaid has completed itsportfolio in providing subscribers promo choices that all comewith unlimited texts to all networks and mobile data services,as well as availability in various denominations that will fit aday’s, week’s or even month’s need for calling, texting andsurfing.Globe also recognized the need to provide affordable,convenient, and innovative international offers to keepFilipino families here and abroad well-connected. It launchedthree international offers in 2012—ITXTALL30, GoIDD, andGoTipIDD. ITXTALL30 is Globe Telecom’s internationalSMS offer that allows subscribers to send up to 100 textmessages to all local and international networks in 54destinations worldwide. It costs only ₱30, and is valid for1 day. GoIDD is Globe Prepaid’s bulk IDD offer that allowssubscribers to enjoy IDD rates for as low as ₱1.50/minute toU.S. (Main), Canada, China, Hawaii, Hong Kong, Singapore,and Thailand. It costs only ₱200 per registration, and is validfor 30 days. Lastly, Globe GoTipIDD provides the lowestper-minute rates to over 250 destinations worldwide, and isavailable in denominations of 30, 50, and 100 pesos.With all its pioneering offers and services, Globe Prepaid ispoised to sustain momentum as it brings personalization andcustomization to its subscribers in 2013.32 33