Social Construction of Reality - Bad Request

producing commonly understood evidence of action. Objectivation is what happens when
people work together to produce a tangible product or reified concept that is mutually
recognizable and understandable to not only the person or people whose activity
produced it, but also to other individuals within the community. Integral to objectivation
is the idea that individuals possess knowledge of everyday life in terms of structured
relevances, which may or may not intersect with the relevance structures of other people
(p. 45). Objectivation generates commonly understood evidence of action, and therefore
knowledge, in large part because common action realigns individual relevance structures.
The diagram illustrates objectivation and serves to provide a frame of reference
for this study. The School District had a knowledge void pertaining to program
evaluation-- the grey box. Moreover, a cabinet made up of individuals with highly
divergent, unevenly spaced relevance structures regarding program evaluation was
leading The School District. Individuals (and their relevance structures) are represented
by the scattered pentagons. The UFE was the activity. The resulting product, the
program evaluation model, was buttressed by the realigned relevance structures of the
participants, whose input bolstered the model to varying degrees as represented by the
placement of the pentagons. The study found that realignment of relevance structures is
an important, desired process-use of program evaluation in The School District.
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