Social Construction of Reality - Bad Request
Social Construction of Reality - Bad Request
Social Construction of Reality - Bad Request
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to take center stage. Stakeholder thinking along these lines fell into roughly four<br />
categories: assailing elephants and sacred cows; increasing ownership; reifying The<br />
School District’s vision, mission, goals; changing the organizational culture.<br />
One unexpected process use which emerged was the ability <strong>of</strong> the sheer process<br />
<strong>of</strong> program evaluation, when done in depth, to assail truths or situations that have, up<br />
until that point, been ignored such as “a belief or system that is treated with much respect<br />
and is not usually criticized” (Heacock, 2003, p. 405). One stakeholder termed this<br />
“attack[ing] the sacred cows” (Interview, April 8). Another stakeholder conceived <strong>of</strong> the<br />
situation in terms <strong>of</strong> elephants and cows. His entire response, though lengthy, merits<br />
consideration.<br />
[Program Evaluation is] a way to ferret out dysfunction…..by bringing<br />
stakeholders to the table, it kind <strong>of</strong> puts the elephant in the middle <strong>of</strong> the room<br />
and either everyone kind <strong>of</strong> testily agrees to continue not to see the Emperor has<br />
no clothes or you have to address it. And so….therefore you can either continue<br />
the culture if it’s bad or you can all agree, and I think that’s what would happen,<br />
is that everyone would agree. Let’s address this issue and by addressing the sacred<br />
cows knock down the silo walls, increase communication, convince people that<br />
things aren’t just the preserve <strong>of</strong> Mr. X because it’s always been his program or<br />
her program and therefore there’s a sanctity and it’s inviolate…you dare not<br />
trespass into that program. I think that’s one <strong>of</strong> the things, one <strong>of</strong> the good things<br />
that could come out it that might not show up in the box score necessarily.<br />
[Program evaluation] can change the culture <strong>of</strong> an organization by breaking down<br />
barriers and silos and by identifying the elephant in the room that sometimes is<br />
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