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WHat’S iN it For<br />
tHE CUStoMEr?<br />
THREE QUESTIONS TO WODEGO MANAGING DIRECTOR ULRIKE HILGER<br />
Mrs. Hilger, what advantages does the combination<br />
of wodego and <strong>Duropal</strong> offer for your customers?<br />
Firstly, our customers in Germany, austria and Switzerland<br />
profit from the joint sales performance. in<br />
wodego, there is only one common contact partner,<br />
which however stands for two strong brands with their<br />
corresponding product and process know-how. at the<br />
moment, with the Mercuri Project, we are working on<br />
improving this cooperation between the sales organisations<br />
of wodego and duropal even further. We aim<br />
to create further synergies, agree on future structures<br />
and develop decisive stability criteria for proactive<br />
servicing of the market. this will be done in close cooperation<br />
with our dealers. For the whole process, this<br />
means fully integrated and sophisticated care of the<br />
various parties involved.<br />
What role does the colour match range have to play<br />
in this respect?<br />
the colour match range is the central element of the<br />
combination, because ultimately it provides the necessary<br />
technical solution and cost savings for the customer.<br />
this is true in the real-estate business in particular,<br />
where large quantities are sometimes involved. Let me<br />
give you a couple of examples: if melamine-faced<br />
decorative panels are used in large properties on vertical<br />
services such as fronts instead of HPL, this can sometimes<br />
provide decisive cost benefits for the customer.<br />
on the other hand, a building may place different<br />
requirements on the material used. in this case, thanks<br />
to the colour match range with different core materials<br />
— from standard to moisture and fire resistant —<br />
together with melamine or HPL laminate, we can ensure<br />
that the design concept can be pursued without<br />
hindrance. the materials provide the required technical<br />
properties, while the décor used ensures a<br />
consistent and matching appearance. But even on a<br />
smaller scale, the colour match range guarantees that<br />
everything appears in a consistent look, and that the<br />
material meets requirements.<br />
How does wodego address the service<br />
considerations?<br />
QUaLitY<br />
In a brief interview, Ulrike Hilger talks about the advantages of the colour match range and the stock programme,<br />
and the further common objectives of <strong>Duropal</strong> and wodego. Customers have something to look<br />
forward to — and are already benefitting from further synergy effects.<br />
Customers want to have to overcome as few obstacles<br />
as possible when making their purchase. or ideally none<br />
at all. Probably no supplier will be able to fulfil this<br />
ideal, but we are working on it. What is important is<br />
that our services are measurable and reliable. Because<br />
this is all part of the service. We have therefore developed<br />
an innovative logistics concept consisting of many<br />
components, which mean that the products are delivered<br />
to the customer quickly and reliably. the basis of<br />
wodego’s logistics and service concept is a comprehensive<br />
stock programme. our trade customers in particular<br />
benefit from this rapid availability, since it enables<br />
them to react all the more quickly to major enquiries<br />
or the needs of installers. in conjunction with the large<br />
HPL warehouse of duropal, this results in an extremely<br />
large and complete stock range for interior design.<br />
HPL World_ 11
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