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CrEatiVitY<br />
FROM OLD TRUTHS<br />
TO NEW PRODUCT<br />
CONCEPTS<br />
A SPECIALIST ARTICLE BY QUALIFIED DESIGNER ROLF WARDA<br />
from left_ R 6002 Antique White, R 6001 Smokey Gold, R 6000 Red Hot Sunglo<br />
in future we will live, increasingly clearly, in the time<br />
of the hybrid — of hybrid furniture and interiors.<br />
the old and the new will be combined together<br />
just as routinely as the processing and handling of versatile<br />
materials, as the combination of elements from<br />
different cultures and value systems.<br />
‘Values’ is here one of the key concepts for the<br />
coming years. there is quite clearly a growing<br />
influence of traditions, values and<br />
even of religions on our attitude towards<br />
life — and that applies throughout the<br />
world. in view of our increasingly<br />
complex living conditions, we must<br />
make an effort to return to value<br />
judgements and customs which<br />
already appear to have been lost, to<br />
bring about a renaissance of classical<br />
principles and moral attitudes.<br />
the supposed contradiction between<br />
economic progress and the return to traditional<br />
values will become the well-spring of new mentalities<br />
and viewpoints. this dissolution of boundaries<br />
and the fusion of previously contradictory values<br />
leads us in the design context from old truths to new<br />
(product) concepts: the hybrid.<br />
architects and designers are therefore discovering<br />
the combination of the ‘contemporary’ and the reversion<br />
to the traditional, the familiar and the proven,<br />
something which will happen in future in all areas of<br />
products and interiors. the archaic wooden block is in<br />
this respect only the precursor of an attitude opposed<br />
to hasty throw-away mentalities. the call for surfaces<br />
48 _ HPL World<br />
which take on a patina is in direct opposition to the<br />
surfaces of the modern, impoverished as they are to the<br />
level of stepchildren by rationalisation and efficiency<br />
measures.<br />
the previously most durable finish of high-gloss is<br />
now being joined by matt, fine-grained surface textures;<br />
aluminium, metallic and stainless-steel finishes are<br />
being complemented by the beauty of copper,<br />
gold, bronze and brass. and this all<br />
without feelings of retro and nostalgia.<br />
the avant garde celebrates the<br />
beauty of the materials with grapes<br />
of spherical copper lights. Schiffini<br />
uses the traditional kitchen<br />
material of copper for his concept<br />
kitchen. Solid wood furniture is<br />
placed side-by-side with serving<br />
trolleys of copper and brass. the hightech<br />
impression of stainless steel handles<br />
is contrasted with handles of bronze, which<br />
take on a patina and tell of their past. the new interpretations<br />
of Eames’ side table with gold leaf decoration<br />
and arne Jacobsen’s ‘Egg’ chair with bronze feet as a<br />
limited edition on its 50th anniversary also show hybrid<br />
characteristics.<br />
dissolution of boundaries and the fusion of contradictory<br />
values! although gold and silver were until<br />
recently reserved exclusively as the setting of luxury<br />
and glamour, and deftly banned from any modern ensemble,<br />
the design-orientated of tomorrow will want<br />
to rediscover warm metal tones in all areas so long<br />
considered not to belong to ‘the modern’.